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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


mixologists Article
Bartender vs. Mixologist: What’s the Difference?   July 6, 2009
By: Robert Plotkin

Is it just semantics or are there professional attributes that differentiate mixologists from bartenders?

Wink Wink Article
Mind, Body and Spirit   May 1, 2009
By: Robert Plotkin

Negatively charged workplaces are not environments conducive to providing hospitality. But as it turns out, the strategy for improving staff morale is straightforward and uncomplicated.

Article
Don’t Be Your Own Worst Enemy   April 17, 2009
By: Robert Plotkin

Is it a leap in logic to presume that bartenders might find it easier to rip off a jerk of a boss?

Article
Work the Plan   February 1, 2009
By: Robert Plotkin

In a slumping economy there will be fewer people on the street with less money in their pockets. When the markets stumble and crash is when it's no longer business as usual.

Article
Whiskeys to Watch   January 1, 2009
By: Robert Plotkin

The whiskeys our parents, grandparents and their parents drank have as much appeal to consumers today as they did in centuries past. And for good reason.



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