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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Article
Specialty Drinks, Ingredients Raise Revenue    May 12, 2010
By: Robert Plotkin

What’s in the glass matters to your bottom line, so be creative in what you’re offering and how you’re presenting it. Here are five tips for specialty drinks, spirits and ingredients that sell.

Article
Too Cool For School   March 8, 2010
By: Robert Plotkin

Ice affects every aspect of mixed drinks and does so with little cost and no marketing or packaging. Ice plays a crucial role in making the best drink possible.

Article
Preventing an Inside Job   February 10, 2010
By: Robert Plotkin

Bars and restaurants lose 23 percent of their inventory to theft, but fortunately operators can analyze their bars with forensic-like precision, which has given rise to variance management.

Best in Bar Management Article
Preventing an Inside Job   February 10, 2010
By: Robert Plotkin

Bars and restaurants lose 23 percent of their inventory to theft, but fortunately operators can analyze their bars with forensic-like precision, which has given rise to variance management.

Article
Major Missteps: Bartender Mistakes that Make Managers Cringe   December 9, 2009
By: Robert Plotkin

Bartending is a detail-oriented job and the clientele can be demanding and unforgiving. We’ve compiled a list of the bartending mistakes that elevate managers’ blood pressure.

Ranch 616 Austin Article
Small Wonders   December 9, 2009
By: Robert Plotkin

Tiny footprints, fewer seats — the cool bars just ‘round the corner connect with guests in a big way.

Article
Vodka Visionaries   November 10, 2009
By: Robert Plotkin

Will vodka eventually overrun America’s backbars, condemning us to a life of lackluster drinks and no-brainer cocktails? Or is it unjustly maligned and is a creative panacea and tremendous source of profit?

bourbon Article
Homegrown & Hot: Bourbons are Back on the Charts   September 2, 2009
By: Robert Plotkin

Bourbon is whiskey Americans can relate to. You don’t need a refined, well-educated palate to appreciate its assertive character.

mixologists Article
Bartender vs. Mixologist: What’s the Difference?   July 6, 2009
By: Robert Plotkin

Is it just semantics or are there professional attributes that differentiate mixologists from bartenders?

Wink Wink Article
Mind, Body and Spirit   May 1, 2009
By: Robert Plotkin

Negatively charged workplaces are not environments conducive to providing hospitality. But as it turns out, the strategy for improving staff morale is straightforward and uncomplicated.



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