Robert Plotkin

Bourbon is whiskey Americans can relate to. You don’t need a refined, well-educated palate to appreciate its assertive character.

Is it just semantics or are there professional attributes that differentiate mixologists from bartenders?

Negatively charged workplaces are not environments conducive to providing hospitality. But as it turns out, the strategy for improving staff morale is straightforward and uncomplicated.

Is it a leap in logic to presume that bartenders might find it easier to rip off a jerk of a boss?

In a slumping economy there will be fewer people on the street with less money in their pockets. When the markets stumble and crash is when it's no longer business as usual.

The whiskeys our parents, grandparents and their parents drank have as much appeal to consumers today as they did in centuries past. And for good reason.