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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Prohibition Punch Article
Punches: Making the Communal Bowls Work   June 9, 2010
By: Robert Plotkin

The eye-catching drinks are rising in popularity, boosting sales and keeping patrons happy.

money Article
50 Ideas: Quick Tips for Sales Success   June 8, 2010
By: Donna Hood Crecca,Robert Plotkin

We’ve been doling out tips given out during the “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Dirty Martini Article
Spirits: Vodka: Don’t Let The Transparency Fool You   June 8, 2010
By: Robert Plotkin

As is true with most high-ticket items, premium and super-premium spirits don’t sell themselves. Vodkas included. Here are a few vodka tidbits to pass on to your staff to get them selling effectively.

Article
Powerful Punches   June 8, 2010
By: Robert Plotkin

Punch is a classic drink that's making a comeback in a big way. Here are some field-tested recipes from some of the top mixologists in the country — try them out at your bar and see profits by the bowlful.

Article
Sales/Revenue — Increasing Sales Without Raising Prices   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Running a bar or nightclub isn’t easy. Keep your establishment afloat by knowing what works and what makes money — without costing you precious money.

Money Article
50 Ideas: Quick Tips for Sales Success   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Over the last 10 weeks, we’ve been doling out tips given out during the standing-room-only “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Article
Barmanship — The Intangibles that Only an Operator Can Provide   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

The difference between a great cocktail at home and a great cocktail at your venue is barmanship. The skill, environment and hospitality all add up to that intangible element guests can’t create at home.

Article
Product and Presentation — Sell Both the Sizzle and the Steak   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

What’s in the glass matters to your bottom line, so be creative in what you’re offering and how you’re presenting it to your guests. Here are 14 tips for profitable products and presentation.

Article
Operations — The Devil is in the Details   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Is there such a thing as easy money? Yes! Read on for cost-saving, money-making ideas you can implement at your place today to help you operate profitably.

Trader Vic's bar food Article
Three Alcohol-Free Profit Boosters   May 19, 2010
By: Robert Plotkin

Though many bar owners are focused on selling alcohol, there are other ways to make money in your venue. Here are three tips for building profits — and entertaining guests.



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