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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Jeffrey Morgenthaler Article
Jeffrey Morgenthaler, Professor of Drinks at Clyde Common   March 1, 2011
By: Robert Plotkin

Jeffrey Morgenthaler offers pearls of wisdom about staying true to form, sharing bartending knowledge and aging batched cocktails in bourbon barrels.

Bar Resolutions 2011   February 8, 2011
By: Robert Plotkin

Here are a few New Year’s resolutions to help make 2011 a profitable year.

Tequila Article
Tequila Puro   February 8, 2011
By: Robert Plotkin

While we know them as 100% agave tequilas, in Mexico they’re referred to as Tequila Puro. One sip of these extraordinary spirits quickly reveals why they’ve captured the imagination of the American mainstream.

Robert Plotkin Article
Smart Strategies   December 8, 2010
By: Robert Plotkin

Here are some important things to consider when renovating your backbar and adding a punch to your beverage lineup.

Brandy Manhattan Article
Brandy Cocktails: A Marketing Bonanza   October 11, 2010
By: Robert Plotkin

There’s simply nothing blasé about brandy or Cognac. The following classic recipes are guaranteed to please and provide a creative blueprint for beverage success.

Brandy Drinks Article
Hip Brandy Classics   October 11, 2010
By: Robert Plotkin

Hand-crafted and oddball expression spirits may be receiving all the praise lately, but brandy and Cognac are the most prestigious spirits on the shelf.

Checklist Article
Control Freak   July 2, 2010
By: Robert Plotkin

Take charge of your bottom line by understanding the basics of inventory control.

Margaritas Article
Unstoppable, Insatiable...Margarita   July 2, 2010
By: Robert Plotkin

How to cash in on America’s most profitable cocktail — the Margarita.

Prohibition Punch Article
Punches: Making the Communal Bowls Work   June 9, 2010
By: Robert Plotkin

The eye-catching drinks are rising in popularity, boosting sales and keeping patrons happy.

money Article
50 Ideas: Quick Tips for Sales Success   June 8, 2010
By: Donna Hood Crecca,Robert Plotkin

We’ve been doling out tips given out during the “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

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