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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Bartender Article
The High Cost of Bartender Turnover   March 1, 2011
By: Robert Plotkin

Turnover is expensive. When an experienced bartender leaves a staff, the departure invariably weakens the business. Here's how to reduce bartender turnover.

Robert Plotkin Article
Can you Spot the Onset of Intoxication?   March 1, 2011
By: Robert Plotkin

Early detection of intoxication is crucial but challenging. Train servers and bartenders to see the signs and handle with tact.

Martini Article
Is your Pour Cost Too High?    March 1, 2011
By: Robert Plotkin

Pour cost is the standard measure of profitability behind the bar. Even staff who aren’t sure what it is, know their managers always think pour cost is too darn high. But is it really?

Jeffrey Morgenthaler Article
Jeffrey Morgenthaler, Professor of Drinks at Clyde Common   March 1, 2011
By: Robert Plotkin

Jeffrey Morgenthaler offers pearls of wisdom about staying true to form, sharing bartending knowledge and aging batched cocktails in bourbon barrels.

Article
Bar Resolutions 2011   February 8, 2011
By: Robert Plotkin

Here are a few New Year’s resolutions to help make 2011 a profitable year.

Tequila Article
Tequila Puro   February 8, 2011
By: Robert Plotkin

While we know them as 100% agave tequilas, in Mexico they’re referred to as Tequila Puro. One sip of these extraordinary spirits quickly reveals why they’ve captured the imagination of the American mainstream.

Robert Plotkin Article
Smart Strategies   December 8, 2010
By: Robert Plotkin

Here are some important things to consider when renovating your backbar and adding a punch to your beverage lineup.

Brandy Manhattan Article
Brandy Cocktails: A Marketing Bonanza   October 11, 2010
By: Robert Plotkin

There’s simply nothing blasé about brandy or Cognac. The following classic recipes are guaranteed to please and provide a creative blueprint for beverage success.

Brandy Drinks Article
Hip Brandy Classics   October 11, 2010
By: Robert Plotkin

Hand-crafted and oddball expression spirits may be receiving all the praise lately, but brandy and Cognac are the most prestigious spirits on the shelf.

Checklist Article
Control Freak   July 2, 2010
By: Robert Plotkin

Take charge of your bottom line by understanding the basics of inventory control.



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