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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Robert Plotkin Blog
Ultimate Spirits Challenge - Where Spitting in Public is Encouraged    March 29, 2011
By: Robert Plotkin

Three days, hundreds of sips and spits -- the Ultimate Spirits Challenge judging yields recommendations from the best palates in the business on what's worth consideration for placement on your backbar.

Waitress Article
A Six-pack of Money-making Ideas   March 29, 2011
By: Robert Plotkin

Six no-cost money-making ideas to drive dollars and profits at your bar.

H. Joseph Ehrmann Article
H. Joseph Ehrmann and His Elixir of Success   March 29, 2011
By: Robert Plotkin

H. Joseph Ehrmann of Elixir in San Francisco's story reads like a Frank Capra film screenplay -- truths are faced, adversity overcome and conviction is evident. The result is a well-run bar that knows what it is and welcomes everyone.

Houlihan's margarita Article
Skinny Margaritas -- When Less is More   March 15, 2011
By: Robert Plotkin

Modifying the modifiers in a Margarita results in a slimmed down version of the classic favorite. Here's how.

Martini Article
Innovative Control System Yields Greater Profits   March 15, 2011
By: Robert Plotkin

Real-time information means really exacting inventory control at the bar.

Bartender Article
The Profitable Side of Morale   March 15, 2011
By: Robert Plotkin

Positive bartender and staff morale means greater profits, so here are tips for keeping smiles on their faces and dollars flowing.

Toby Cecchini Article
Toby Cecchini, the Most Educated Man to Work the Stick   March 15, 2011
By: Robert Plotkin

Proud to call himself a bartender (vs. a mixologist), the creator of the Cosmo waxes on the bar scene and his next venture (hopefully).

Muddler Article
Muddling for Fresh Profits   March 7, 2011
By: Robert Plotkin

In a time when success is often determined one drink at a time, mixologists and bar chefs are increasingly reaching for the bar muddler when looking to elevate their cocktails to fresh, new heights. Invariably, the move pays off.

NCB Awards 2011 Article
Raise Your Glass!   March 7, 2011
By: Nightclub & Bar,Robert Plotkin

Which bars, clubs, bartenders and promotions took top honors this year in the Nightclub & Bar Awards? Check out the best of the best!We present the Finalists and the Winners of the 2011 Nightclub & Bar Awards.

Bartender Article
The High Cost of Bartender Turnover   March 1, 2011
By: Robert Plotkin

Turnover is expensive. When an experienced bartender leaves a staff, the departure invariably weakens the business. Here's how to reduce bartender turnover.

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