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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Robert Plotkin Blog
Bar Customers Speak, You Should Listen   April 13, 2011
By: Robert Plotkin

Bar customers are starting to spend again and are looking for value, according to a study by Next-Level Marketing.

12 Spirits Article
12 Cocktail-Friendly Spirits   April 12, 2011
By: Robert Plotkin

High-end spirits still sell, so here are 12 to try behind the bar.

Horseshoe bar Article
Bar Design: Form vs. Function   April 12, 2011
By: Robert Plotkin

Bars come in all shapes, but which is best: linear, oval or horseshoe? Bar pros weigh in on best bar designs.

Tammy LaNasa Article
Tammy LaNasa, Steakhouse Drink Diva   April 12, 2011
By: Robert Plotkin

Two steakhouses — Sullivan's and Del Frisco's — see drink sales soar with Tammy LaNasa's attention to service, details and professionalism.

Top 10 Article
Managers, Don't Make Your Bartenders Cringe!    March 29, 2011
By: Robert Plotkin

Ten mistakes managers make that cause bartenders to cringe.

Robert Plotkin Blog
Ultimate Spirits Challenge - Where Spitting in Public is Encouraged    March 29, 2011
By: Robert Plotkin

Three days, hundreds of sips and spits -- the Ultimate Spirits Challenge judging yields recommendations from the best palates in the business on what's worth consideration for placement on your backbar.

Waitress Article
A Six-pack of Money-making Ideas   March 29, 2011
By: Robert Plotkin

Six no-cost money-making ideas to drive dollars and profits at your bar.

H. Joseph Ehrmann Article
H. Joseph Ehrmann and His Elixir of Success   March 29, 2011
By: Robert Plotkin

H. Joseph Ehrmann of Elixir in San Francisco's story reads like a Frank Capra film screenplay -- truths are faced, adversity overcome and conviction is evident. The result is a well-run bar that knows what it is and welcomes everyone.

Houlihan's margarita Article
Skinny Margaritas -- When Less is More   March 15, 2011
By: Robert Plotkin

Modifying the modifiers in a Margarita results in a slimmed down version of the classic favorite. Here's how.

Martini Article
Innovative Control System Yields Greater Profits   March 15, 2011
By: Robert Plotkin

Real-time information means really exacting inventory control at the bar.

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