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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Bartender tips Article
The 10 Commandments of Excellent Service   April 26, 2011
By: Robert Plotkin

There are unwritten conventions governing professional bar conduct. We know most of them intuitively, so why do so many bartenders step on these seemingly straightforward rules?

Handcuff Article
Before and After: Handling an On-premise Robbery    April 26, 2011
By: Robert Plotkin

Unfortunately, bars, nightclubs and restaurants are prime targets for criminals. Do your employees know what to do in the event of an armed robbery?

Ordering trends Article
How to Influence Your Clientele's Orders   April 26, 2011
By: Robert Plotkin

Operating a consistently profitable beverage program can be challenging, but it is much less daunting when you have an idea of what makes your clientele order certain products and pass on others. Get a handle on that and you’re well on your way to success.

Adam Seger, 'Bar Chef'   April 26, 2011
By: Robert Plotkin

Adam Seger, general manager and sommelier at Nacional 27 in Chicago, is the genius behind the restaurant's ever-changing selection of garden-fresh cocktails.

Robert Plotkin Blog
Bar Customers Speak, You Should Listen   April 13, 2011
By: Robert Plotkin

Bar customers are starting to spend again and are looking for value, according to a study by Next-Level Marketing.

12 Spirits Article
12 Cocktail-Friendly Spirits   April 12, 2011
By: Robert Plotkin

High-end spirits still sell, so here are 12 to try behind the bar.

Horseshoe bar Article
Bar Design: Form vs. Function   April 12, 2011
By: Robert Plotkin

Bars come in all shapes, but which is best: linear, oval or horseshoe? Bar pros weigh in on best bar designs.

Tammy LaNasa Article
Tammy LaNasa, Steakhouse Drink Diva   April 12, 2011
By: Robert Plotkin

Two steakhouses — Sullivan's and Del Frisco's — see drink sales soar with Tammy LaNasa's attention to service, details and professionalism.

Top 10 Article
Managers, Don't Make Your Bartenders Cringe!    March 29, 2011
By: Robert Plotkin

Ten mistakes managers make that cause bartenders to cringe.

Robert Plotkin Blog
Ultimate Spirits Challenge - Where Spitting in Public is Encouraged    March 29, 2011
By: Robert Plotkin

Three days, hundreds of sips and spits -- the Ultimate Spirits Challenge judging yields recommendations from the best palates in the business on what's worth consideration for placement on your backbar.

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