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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

12 Spirits Article
12 Cocktail-Friendly Spirits   April 12, 2011
By: Robert Plotkin

High-end spirits still sell, so here are 12 to try behind the bar.

Horseshoe bar Article
Bar Design: Form vs. Function   April 12, 2011
By: Robert Plotkin

Bars come in all shapes, but which is best: linear, oval or horseshoe? Bar pros weigh in on best bar designs.

Tammy LaNasa Article
Tammy LaNasa, Steakhouse Drink Diva   April 12, 2011
By: Robert Plotkin

Two steakhouses — Sullivan's and Del Frisco's — see drink sales soar with Tammy LaNasa's attention to service, details and professionalism.

Top 10 Article
Managers, Don't Make Your Bartenders Cringe!    March 29, 2011
By: Robert Plotkin

Ten mistakes managers make that cause bartenders to cringe.

Robert Plotkin Blog
Ultimate Spirits Challenge - Where Spitting in Public is Encouraged    March 29, 2011
By: Robert Plotkin

Three days, hundreds of sips and spits -- the Ultimate Spirits Challenge judging yields recommendations from the best palates in the business on what's worth consideration for placement on your backbar.

Waitress Article
A Six-pack of Money-making Ideas   March 29, 2011
By: Robert Plotkin

Six no-cost money-making ideas to drive dollars and profits at your bar.

H. Joseph Ehrmann Article
H. Joseph Ehrmann and His Elixir of Success   March 29, 2011
By: Robert Plotkin

H. Joseph Ehrmann of Elixir in San Francisco's story reads like a Frank Capra film screenplay -- truths are faced, adversity overcome and conviction is evident. The result is a well-run bar that knows what it is and welcomes everyone.

Houlihan's margarita Article
Skinny Margaritas -- When Less is More   March 15, 2011
By: Robert Plotkin

Modifying the modifiers in a Margarita results in a slimmed down version of the classic favorite. Here's how.

Martini Article
Innovative Control System Yields Greater Profits   March 15, 2011
By: Robert Plotkin

Real-time information means really exacting inventory control at the bar.

Bartender Article
The Profitable Side of Morale   March 15, 2011
By: Robert Plotkin

Positive bartender and staff morale means greater profits, so here are tips for keeping smiles on their faces and dollars flowing.

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