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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Eric Hay Article
Eric Hay — Chicago's Cocktail Impresario   December 18, 2012
By: Robert Plotkin

In the Windy City, Eric Hay is the man to see about getting a really great drink. As a veritable fixture in the city’s nightlife for the better part of two decades, Hay knows a lot of folks.

Adult Beverage Blog
BarTAB Finds Drink Sales and Volume Tracking Positively at the Bar   December 4, 2012
By: Robert Plotkin

Source: Technomic, Inc. - Adult beverage sales at the bar are growing in dollars and volume despite the rocky economic environment, according to Technomic's 2012 BarTAB (Trends in Adult Beverage) report.

Manager Article
Screening for Effective Management    December 4, 2012
By: Robert Plotkin

What distinguishes an effective manager from one who is ineffective, or worse, counterproductive? Identifying the attributes you’re looking for in a manager, likely none outweigh someone being “centered.”

Maxx Technologies, Inc. Article
New Technology for Tracking Liquor Inventory   December 4, 2012
By: Robert Plotkin

Successful bar and restaurant business depends in no small measure to knowing exactly what products you have on-premise, where they are, how many there are and how much they cost.

Vodka Martini Article
Ten Fascinating American Vodkas   December 4, 2012
By: Robert Plotkin

American distillers handcrafting world-class vodkas using artisan techniques and micro-distilling technology is fascinating. But their zeal and passion seem linked to the allure of creating spirits that flirt perilously close to perfection.

Turkey Blog
New York Eateries Celebrate Thanksgiving    November 20, 2012
By: Robert Plotkin

Thanksgiving is just around the corner and NYC restaurants have created special menus to help both locals and visitors celebrate the holiday in style—without having to cook for the entire family.

Back Bar Article
Does Your Back Bar Have an Achilles Heel?   November 20, 2012
By: Robert Plotkin

There is a commonality to be found in nearly every back bar in the country, namely that each contains products that shouldn’t be on their shelves.

Tip Jar Article
Tip Jars, Where Art Thou?    November 20, 2012
By: Robert Plotkin

A few years ago, a musician wrote an article regarding the effect the size and shape of a tip jar has on one’s tipped income. Years of observations lead him to believe that a large, glass brandy snifter prompted people to tip more.

Cognac Drink Article
Drinks Dressed to the Nines    November 20, 2012
By: Robert Plotkin

Brandy and cognac are the most prestigious spirits on the shelf. Few products so ably illustrate the concept of affordable luxury as do as these traditional heavyweights.

Drink Article
Hot, Wild & Steamy Winter Specialties Stirring a Sensation    November 6, 2012
By: Robert Plotkin

As winter grabs hold and your customers are forced to contend with howling Arctic winds and frostbitten extremities, crank up the heat with warm spirited drink specialties.



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