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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Waitress Article
Top 10 Tips on How to Motivate Employees   May 4, 2011
By: Robert Plotkin

Motivating people is an acquired skill. So how can managers better motivate employees and create a more positive working environment? Following is our short list on that very subject.

Dollar Bill Article
Bartender Theft: The Serious Business of Sleight of Hand   May 4, 2011
By: Robert Plotkin

Preventing theft is far from easy. Familiarity with how bartenders steal and knowing what to look for constitute management’s first line of defense.

Ciaran Wiese Article
Ciaran Wiese, Bartending Vagabond   May 4, 2011
By: Robert Plotkin

In 2009, Tales of the Cocktail named Ciaran Wiese one of the nation’s top 10 mixologists to watch. After sitting at his bar for a few minutes, it’s easy to understand why.

Bartender Article
The Profitable Side of Morale   May 2, 2011
By: Robert Plotkin

The truth is, nothing can make or break a place like staff; in this instance, attitude trumps aptitude.

Robert Plotkin Blog
The 10 Commandments of Excellent Service   April 27, 2011
By: Robert Plotkin

There are unwritten conventions governing professional bar conduct. We know most of them intuitively, so why do so many bartenders consistently step on these seemingly straightforward rules?

Bartender tips Article
The 10 Commandments of Excellent Service   April 26, 2011
By: Robert Plotkin

There are unwritten conventions governing professional bar conduct. We know most of them intuitively, so why do so many bartenders step on these seemingly straightforward rules?

Handcuff Article
Before and After: Handling an On-premise Robbery    April 26, 2011
By: Robert Plotkin

Unfortunately, bars, nightclubs and restaurants are prime targets for criminals. Do your employees know what to do in the event of an armed robbery?

Ordering trends Article
How to Influence Your Clientele's Orders   April 26, 2011
By: Robert Plotkin

Operating a consistently profitable beverage program can be challenging, but it is much less daunting when you have an idea of what makes your clientele order certain products and pass on others. Get a handle on that and you’re well on your way to success.

Article
Adam Seger, 'Bar Chef'   April 26, 2011
By: Robert Plotkin

Adam Seger, general manager and sommelier at Nacional 27 in Chicago, is the genius behind the restaurant's ever-changing selection of garden-fresh cocktails.

Robert Plotkin Blog
Bar Customers Speak, You Should Listen   April 13, 2011
By: Robert Plotkin

Bar customers are starting to spend again and are looking for value, according to a study by Next-Level Marketing.



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