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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Jim Meehan Article
Jim Meehan, Humble Mixologist   June 6, 2011
By: Robert Plotkin

Far from an overnight sensation, Jim Meehan is an accomplished author, mixologist and the general manager of the mega-popular PDT, a cocktail haunt in New York City’s East Village.

Bartender Blue Tini Article
What Do Your Bartenders Really Need to Know?   June 6, 2011
By: Robert Plotkin

Considering the pivotal role bartenders play in the success of your business, what they don’t know can hurt you. But let’s be honest, what’s easier to put off than staff training?

Angry manager Article
Bartender Mistakes That Make Managers Cringe   May 20, 2011
By: Robert Plotkin

Keeping the learning curve shallow and mistakes to a minimum will lessen the amount of collateral damage bartenders inflict on guests and the establishment. To that end, we’ve compiled a list of the bartending mistakes that elevate a manager’s blood pressure.

Margarita Article
The Tequila Class of 2011: 12 New Agave Sensations   May 20, 2011
By: Robert Plotkin

The growth of handcrafted tequilas has left many consumers feeling overwhelmed. So which of the 100% agave tequila brands have what it takes to play in the bigs? Here’s our take on the top 12 contenders.

Cleaning supplies Article
How to Stay Out of Dutch With the Health Department   May 19, 2011
By: Robert Plotkin

Keeping a commercial bar clean is hard, but what choice do you have? Letting customers sit at a filthy bar is unacceptable. Here’s our Top 10 list of ways to stay out of Dutch with the health department.

John Bodnovich Article
John Bodnovich, Champion of Small Bars and Taverns   May 19, 2011
By: Robert Plotkin

The American Beverage Licensees association commemorates the 58th annual Tavern Month, a time when U.S. beer, wine and spirits retailers celebrate the heritage of tavern culture as well as the positive impact taverns have on their communities.

Beer Article
Beer Drinks: Tapping a New Profit Source   May 10, 2011
By: Robert Plotkin

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the characteristics of another.

Waitress Article
Top 10 Tips on How to Motivate Employees   May 4, 2011
By: Robert Plotkin

Motivating people is an acquired skill. So how can managers better motivate employees and create a more positive working environment? Following is our short list on that very subject.

Dollar Bill Article
Bartender Theft: The Serious Business of Sleight of Hand   May 4, 2011
By: Robert Plotkin

Preventing theft is far from easy. Familiarity with how bartenders steal and knowing what to look for constitute management’s first line of defense.

Ciaran Wiese Article
Ciaran Wiese, Bartending Vagabond   May 4, 2011
By: Robert Plotkin

In 2009, Tales of the Cocktail named Ciaran Wiese one of the nation’s top 10 mixologists to watch. After sitting at his bar for a few minutes, it’s easy to understand why.



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