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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Ice cube Article
Too Cool for School: What You Don't Know About Ice   June 16, 2011
By: Robert Plotkin

Ice impacts every aspect of a cocktail with little added cost. In a time when success behind the bar is measured one drink at a time, outfitting your bar with the most advantageous type of ice is essential.

Willy Shine Article
Willy Shine, Master of all Things Bar   June 16, 2011
By: Robert Plotkin

As the co-owner of Contemporary Cocktails Inc., a full-service beverage consultancy based in New York City, few people have a better grasp of what it takes to be successful operating a nightclub or bar than Willy Shine.

Whiskey Article
Rye Whiskey on the Rise   June 6, 2011
By: Robert Plotkin

The bold, exuberant flavors of American ryes have again attracted a broad following. The whiskeys are broad shouldered and have a lot of personality, a character no doubt molded from our collective national self-image.

Bar Scene Article
Six Ways to Increase Profitability   June 6, 2011
By: Robert Plotkin

When it comes to business, even small ideas on how to make more money are invaluable commodities. To that end, here’s a six-pack of potentially profitable ideas for your consideration:

Jim Meehan Article
Jim Meehan, Humble Mixologist   June 6, 2011
By: Robert Plotkin

Far from an overnight sensation, Jim Meehan is an accomplished author, mixologist and the general manager of the mega-popular PDT, a cocktail haunt in New York City’s East Village.

Bartender Blue Tini Article
What Do Your Bartenders Really Need to Know?   June 6, 2011
By: Robert Plotkin

Considering the pivotal role bartenders play in the success of your business, what they don’t know can hurt you. But let’s be honest, what’s easier to put off than staff training?

Angry manager Article
Bartender Mistakes That Make Managers Cringe   May 20, 2011
By: Robert Plotkin

Keeping the learning curve shallow and mistakes to a minimum will lessen the amount of collateral damage bartenders inflict on guests and the establishment. To that end, we’ve compiled a list of the bartending mistakes that elevate a manager’s blood pressure.

Margarita Article
The Tequila Class of 2011: 12 New Agave Sensations   May 20, 2011
By: Robert Plotkin

The growth of handcrafted tequilas has left many consumers feeling overwhelmed. So which of the 100% agave tequila brands have what it takes to play in the bigs? Here’s our take on the top 12 contenders.

Cleaning supplies Article
How to Stay Out of Dutch With the Health Department   May 19, 2011
By: Robert Plotkin

Keeping a commercial bar clean is hard, but what choice do you have? Letting customers sit at a filthy bar is unacceptable. Here’s our Top 10 list of ways to stay out of Dutch with the health department.

John Bodnovich Article
John Bodnovich, Champion of Small Bars and Taverns   May 19, 2011
By: Robert Plotkin

The American Beverage Licensees association commemorates the 58th annual Tavern Month, a time when U.S. beer, wine and spirits retailers celebrate the heritage of tavern culture as well as the positive impact taverns have on their communities.



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