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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Bartender Martini Pour Article
Training Vs. Education: Creating Knowledgeable Bartenders   July 5, 2011
By: Robert Plotkin

Are the days of professional training over? The practical reality is that bartenders require training, education and a healthy dose of savvy.

Money Article
Increasing Sales in a Down Economy   July 5, 2011
By: Robert Plotkin

The only difference between financially under-performing and exceeding expectations is commitment. So recession or not, following are a few strategies to send beverage revenues skyward:

Tobin Ellis Article
Tobin Ellis, Godfather of Flair   July 1, 2011
By: Robert Plotkin

Tobin Ellis has leveraged his considerable flair-bartending abilities into a highly successful beverage consultancy. It seems ironic that the celebrated mixologist should credit a relatively obscure drink for launching his bartending career.

Basil Article
Infused and Enthused   July 1, 2011
By: Robert Plotkin

Flavored vodkas enthrall consumers and practitioners alike. Maturing in quality, increasing numbers of artisanal, small-batch vodkas are making their way onto American backbars, along with a few surprises.

Bevinco Article
Get Geeky   July 1, 2011
By: Robert Plotkin

Until now, compiling information about what transpires behind the bar has been a time-consuming and labor-intensive process. However, computer-chip technology now is changing forever the way the bar industry does business.

Drink Article
New Herbal Liqueurs Taking Their Shot   June 16, 2011
By: Robert Plotkin

The recent wave of new herbal liqueurs is proving a boon to contemporary mixology. Ideal for balancing a range of cocktails, the herbal newcomers are fueling the resurgence of single shots.

Bartender Article
Put Your Bartender Woes Behind You   June 16, 2011
By: Robert Plotkin

Selecting the right bartender for the job requires preparation and the ability to learn a lot about each applicant in a short period of time. Following are some tips on how to make the process reap better results:

Ice cube Article
Too Cool for School: What You Don't Know About Ice   June 16, 2011
By: Robert Plotkin

Ice impacts every aspect of a cocktail with little added cost. In a time when success behind the bar is measured one drink at a time, outfitting your bar with the most advantageous type of ice is essential.

Willy Shine Article
Willy Shine, Master of all Things Bar   June 16, 2011
By: Robert Plotkin

As the co-owner of Contemporary Cocktails Inc., a full-service beverage consultancy based in New York City, few people have a better grasp of what it takes to be successful operating a nightclub or bar than Willy Shine.

Whiskey Article
Rye Whiskey on the Rise   June 6, 2011
By: Robert Plotkin

The bold, exuberant flavors of American ryes have again attracted a broad following. The whiskeys are broad shouldered and have a lot of personality, a character no doubt molded from our collective national self-image.



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