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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Draft beer Article
Tapping More Profit Per Keg   August 1, 2011
By: Robert Plotkin

In a perfect world, every ounce of draft beer you purchase would be dispensed and sold, but roughly 23% is lost. When it's this difficult to remain successful, how can a savvy bar operator keep beer — and profits — from swirling down the drain?

Kim Haasarud Article
Kim Haasarud, Jill of All (Bar) Trades   August 1, 2011
By: Robert Plotkin

Kim Haasarud knew she wanted to make a career of the food-and-beverage business, but she had no idea what a circuitous path she’d be taking. Cocktail aficionados and aspiring mixologists are glad she took the road less traveled.

Robert Plotkin Blog
Don’t Be Your Own Worst Enemy   July 19, 2011
By: Robert Plotkin

Bad bosses create toxic work environments, which dissipate staff morale, undercut performance and foster conditions for theft. Robert Plotkin gives his take on conduct commandments for bar owners.

Rum Article
Spiced Rums On The Charts   July 19, 2011
By: Robert Plotkin

Despite the economy, spiced rum has been enjoying phenomenal growth. While rum sales on the whole are vigorous, the spiced rum segment has the industry talking.

Prohibition Punch Article
Punch Drinks: A Bankable Trend   July 19, 2011
By: Robert Plotkin

The fact that alcohol-based punches have become bestsellers is hardly surprising. What’s ironic is that punches are one of the oldest, most basic forms of libations.

Jonathan Pogash Article
Jonathan Pogash, Cocktail Guru   July 19, 2011
By: Robert Plotkin

Jonathan Pogash — the Cocktail Guru — is a self-made man who has brought a new level of panache and sophistication to the beverage programs of Hospitality Holdings’ portfolio of ultra-elegant venues.

Gin Cocktail Article
Profiting From Gin's Renaissance   July 5, 2011
By: Robert Plotkin

These are indeed heady days for gin. Which have what it takes to become backbar classics? Here’s our list of the most promising candidates:

Bartender Martini Pour Article
Training Vs. Education: Creating Knowledgeable Bartenders   July 5, 2011
By: Robert Plotkin

Are the days of professional training over? The practical reality is that bartenders require training, education and a healthy dose of savvy.

Money Article
Increasing Sales in a Down Economy   July 5, 2011
By: Robert Plotkin

The only difference between financially under-performing and exceeding expectations is commitment. So recession or not, following are a few strategies to send beverage revenues skyward:

Tobin Ellis Article
Tobin Ellis, Godfather of Flair   July 1, 2011
By: Robert Plotkin

Tobin Ellis has leveraged his considerable flair-bartending abilities into a highly successful beverage consultancy. It seems ironic that the celebrated mixologist should credit a relatively obscure drink for launching his bartending career.

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