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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Robert Plotkin Blog
Seven Steps to Building Repeat Business   August 12, 2011
By: Robert Plotkin

Want to double the volume of business you’re doing at the bar? Gimmicks and slick promotions won’t get you there. The only tried-and-true way to accomplish your goal is to convert first-time visitors into regular clientele.

Robert Plotkin Article
Plot Your Territory   August 5, 2011
By: Robert Plotkin

While there’s no such thing as the perfectly designed bar, some are much easier to work than others. Here are some operating tips that will positively impact revenue.

Orange Pisco Sour Article
The Second Coming of Pisco   August 1, 2011
By: Robert Plotkin

The ongoing cocktail renaissance has propelled pisco into the limelight and onto American backbars. Bartenders on both coasts have come to appreciate its unrivaled mixability and universally appealing character.

Draft beer Article
Tapping More Profit Per Keg   August 1, 2011
By: Robert Plotkin

In a perfect world, every ounce of draft beer you purchase would be dispensed and sold, but roughly 23% is lost. When it's this difficult to remain successful, how can a savvy bar operator keep beer — and profits — from swirling down the drain?

Kim Haasarud Article
Kim Haasarud, Jill of All (Bar) Trades   August 1, 2011
By: Robert Plotkin

Kim Haasarud knew she wanted to make a career of the food-and-beverage business, but she had no idea what a circuitous path she’d be taking. Cocktail aficionados and aspiring mixologists are glad she took the road less traveled.

Robert Plotkin Blog
Don’t Be Your Own Worst Enemy   July 19, 2011
By: Robert Plotkin

Bad bosses create toxic work environments, which dissipate staff morale, undercut performance and foster conditions for theft. Robert Plotkin gives his take on conduct commandments for bar owners.

Rum Article
Spiced Rums On The Charts   July 19, 2011
By: Robert Plotkin

Despite the economy, spiced rum has been enjoying phenomenal growth. While rum sales on the whole are vigorous, the spiced rum segment has the industry talking.

Prohibition Punch Article
Punch Drinks: A Bankable Trend   July 19, 2011
By: Robert Plotkin

The fact that alcohol-based punches have become bestsellers is hardly surprising. What’s ironic is that punches are one of the oldest, most basic forms of libations.

Jonathan Pogash Article
Jonathan Pogash, Cocktail Guru   July 19, 2011
By: Robert Plotkin

Jonathan Pogash — the Cocktail Guru — is a self-made man who has brought a new level of panache and sophistication to the beverage programs of Hospitality Holdings’ portfolio of ultra-elegant venues.

Gin Cocktail Article
Profiting From Gin's Renaissance   July 5, 2011
By: Robert Plotkin

These are indeed heady days for gin. Which have what it takes to become backbar classics? Here’s our list of the most promising candidates:



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