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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Colorady Whiskey Article
Class of 2011: The Hottest New Backbar Prospects   August 15, 2011
By: Robert Plotkin

There increasingly are more genuinely enticing spirits on our nation’s backbars. Coupled with the resurgence of the cocktail, there has never been a better time to imbibe.

Employee Handbook Article
Are You and Your Staff on the Same Page?   August 15, 2011
By: Robert Plotkin

Buy a new car, and they give you an owner’s manual. Get hired as a bartender or food server, though, and all you’ll likely get are a few training shifts and a printout of house policies. In today’s litigious society, that’s far from adequate.

Sean Ludford Article
Sean Ludford, the 'George Bernard Shaw of Alcohol'   August 15, 2011
By: Robert Plotkin

I first met Sean Ludford at the 2005 San Francisco World Spirits Competition, where his Irish wit and unfailing appreciation of everything spirituous stole the show.

Inventory Article
Tracking Inventory: A Profit Paper Trail   August 15, 2011
By: Robert Plotkin

To be financially successful, you need to know what inventory you have, how much you paid for it and exactly where it is at any point in time. The following tips can help track every product through the inventory cycle:

Robert Plotkin Blog
Seven Steps to Building Repeat Business   August 12, 2011
By: Robert Plotkin

Want to double the volume of business you’re doing at the bar? Gimmicks and slick promotions won’t get you there. The only tried-and-true way to accomplish your goal is to convert first-time visitors into regular clientele.

Robert Plotkin Article
Plot Your Territory   August 5, 2011
By: Robert Plotkin

While there’s no such thing as the perfectly designed bar, some are much easier to work than others. Here are some operating tips that will positively impact revenue.

Orange Pisco Sour Article
The Second Coming of Pisco   August 1, 2011
By: Robert Plotkin

The ongoing cocktail renaissance has propelled pisco into the limelight and onto American backbars. Bartenders on both coasts have come to appreciate its unrivaled mixability and universally appealing character.

Draft beer Article
Tapping More Profit Per Keg   August 1, 2011
By: Robert Plotkin

In a perfect world, every ounce of draft beer you purchase would be dispensed and sold, but roughly 23% is lost. When it's this difficult to remain successful, how can a savvy bar operator keep beer — and profits — from swirling down the drain?

Kim Haasarud Article
Kim Haasarud, Jill of All (Bar) Trades   August 1, 2011
By: Robert Plotkin

Kim Haasarud knew she wanted to make a career of the food-and-beverage business, but she had no idea what a circuitous path she’d be taking. Cocktail aficionados and aspiring mixologists are glad she took the road less traveled.

Robert Plotkin Blog
Don’t Be Your Own Worst Enemy   July 19, 2011
By: Robert Plotkin

Bad bosses create toxic work environments, which dissipate staff morale, undercut performance and foster conditions for theft. Robert Plotkin gives his take on conduct commandments for bar owners.



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