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NCB Author

Robert Plotkin

Contributing Editor

Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at

Stop Article
Unbalanced: Biggest Cocktail Blunders   December 6, 2011
By: Robert Plotkin

Anyone who has attempted to create the next cocktail sensation will appreciate the difficulties involved. The following list of frequently observed cocktail blunders is as much a collective cry for relief as it is a primer for the advancement of the craft:

Recycle Article
Reducing Your Bar's Carbon Footprint   December 6, 2011
By: Robert Plotkin

Turning green is good for your bar's business. Not only will it lower operating costs, it also will clearly demonstrate to staff and clientele that you’re driven by more than just profits.

Flair Article
Start Flipping Those Bottles   December 6, 2011
By: Robert Plotkin

Teaching your staff the secrets of flair bartending is like tapping into an unknown reservoir of excitement, grace and dazzling dexterity. Flair bartending is a proven means of wowing guests, building repeat business and driving sales.

Brandy cocktail Article
Celebrating the Sidecar Revival   November 22, 2011
By: Robert Plotkin

From Main Street to Wall Street, people are rediscovering the unsurpassed character of brandy. Not surprisingly, this renaissance was not born with a snifter in its hand. Instead, the birth of this mega-trend came about from people exploring brandy’s creative range and limitless mixability.

UPC Article
Can Technology Overhaul Your Bottom Line?   November 22, 2011
By: Robert Plotkin

The age of information has finally arrived behind the bar, and for many on-premise operators it comes just in time. The need for accurate data has never been greater.

Jackson Cannon Article
Jackson Cannon, Award-Winning Bartender   November 22, 2011
By: Robert Plotkin

Jackson Cannon is a bartender Hemingway would admire. He’s passionate about taking care of his guests and making the finest drinks possible night after night. For the former musician, working the stick is more of a lifestyle than a job.

Robert Plotkin Blog
Are you Prepared for the Worst?   November 22, 2011
By: Robert Plotkin

Expect the unexpected. It’s a common enough saying but one that’s especially true in this business.

Answers: Lighter Side of Beer   November 8, 2011
By: Robert Plotkin

Answers to Robert Plotkin's The Lighter Side of Beer article.

Robert Plotkin Blog
Tapping the Lighter Side of Beer   November 8, 2011
By: Robert Plotkin

Beer remains the favorite alcoholic beverage of men and the second most frequent request of women. Yet despite its enormous popularity, there is a lot about beer you might not know.

Scotch Article
Adventures With Scotch   November 8, 2011
By: Robert Plotkin

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of urbane consumerism. Its cache of uncompromised quality, breadth of expression and dynamic range of flavor has made Scotch a global heavyweight.

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