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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Scotch Article
Adventures With Scotch   November 8, 2011
By: Robert Plotkin

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of urbane consumerism. Its cache of uncompromised quality, breadth of expression and dynamic range of flavor has made Scotch a global heavyweight.

Bartender Article
Drink Consistency Leads to Steady Profits   November 8, 2011
By: Robert Plotkin

Product consistency is crucial to profitability behind the bar. The drinks you serve should taste the same no matter who’s behind the bar. Otherwise, your staff may be serving a product that is different in taste, cost and presentation, and the result is financial chaos.

Kathy Casey Article
Kathy Casey, America’s Original Bar Chef   November 8, 2011
By: Robert Plotkin

With the resurgence of the cocktail came a wave of trendy specialty Martinis, cloying drinks best characterized as desserts in a glass. We’d possibly still be stuck in that trend were it not for the groundbreaking efforts of Kathy Casey, America’s first bar chef extraordinaire.

Garden fresh Article
Ultra-Fresh Cocktails Living Large   October 25, 2011
By: Robert Plotkin

Chefs, be forewarned. Your mixologists may be raiding the walk-in searching for fresh produce to feature in their cocktails. Creamy sweet drinks are falling out of fashion, losing ground to cocktails with garden-fresh flavors and herbal and spicy profiles.

Dollar Bill Article
Forensic Accounting Exposes Internal Theft   October 25, 2011
By: Robert Plotkin

Few in business want to admit their employees are ripping them off. But they are. The international auditing firm Bevinco has determined that bars and restaurants lose a staggering 23% of their inventory to theft in one form or another.

Nicole & Jon Taffer Article
Nicole Taffer: From Steel Toes to Stilettos   October 25, 2011
By: Robert Plotkin

Nicole Taffer has become America’s favorite undercover agent. In Spike TV’s new hit reality show “Bar Rescue,” bar guru and Nightclub & Bar Media Group President Jon Taffer sends in his wife to reconnoiter the featured operation, where she braves bad drinks, lousy service, microwaved food...more >>

Robert Plotkin Blog
Bartenders vs. Mixologists: What's the Difference?   October 25, 2011
By: Robert Plotkin

Are there substantive differences between bartenders and mixologists? With cocktail culture firmly in the limelight, the word “mixologist” is bandied about so loosely that distinctions between the two have become obscured.

Liqueur Article
Cordial Possibilities: Marketing Summer Elixirs   October 10, 2011
By: Robert Plotkin

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they’re the essential components in most great cocktails and specialty drinks, making them franchise players in modern mixology.

Keys Article
How Secure is Your Establishment?   October 10, 2011
By: Robert Plotkin

The unfortunate reality is that bars, nightclubs and restaurants — high profile, high visibility, cash businesses — are prime targets for armed robbery. The operation is most vulnerable at closing when there is the most cash on hand and the fewest number of people on premise.

Dollar Sign Article
Drink Pricing for Optimim Profits   October 10, 2011
By: Robert Plotkin

You needn’t be reminded how important establishing appropriate pricing for goods and services is to your success. If you raise the sales price substantially past the equilibrium point, you can anticipate sales volume to drop, decreasing profits. After all, how many people will be willing to pay...more >>



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