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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Brian Miller Article
Brian Miller, The Zen Master of Tiki   December 19, 2011
By: Robert Plotkin

One of the celebrities of the New York bartending scene is Brian Miller, a seasoned veteran who has served with distinction at two of Manhattan’s most prestigious cocktail haunts — Pegu Club and Death & Company. However, Miller’s credentials go deeper than just where he’s worked. It’s...more >>

Criticize Blog
10 Ways to Criticize Staff Effectively   December 6, 2011
By: Robert Plotkin

Criticism needn’t leave the recipient permanently scarred and you emotionally disturbed. Put down your scalpel and cat-o’-nine tails, here’s our top 10 list of ways to criticize your staff effectively, and hopefully, more humanely.

Stop Article
Unbalanced: Biggest Cocktail Blunders   December 6, 2011
By: Robert Plotkin

Anyone who has attempted to create the next cocktail sensation will appreciate the difficulties involved. The following list of frequently observed cocktail blunders is as much a collective cry for relief as it is a primer for the advancement of the craft:

Recycle Article
Reducing Your Bar's Carbon Footprint   December 6, 2011
By: Robert Plotkin

Turning green is good for your bar's business. Not only will it lower operating costs, it also will clearly demonstrate to staff and clientele that you’re driven by more than just profits.

Flair Article
Start Flipping Those Bottles   December 6, 2011
By: Robert Plotkin

Teaching your staff the secrets of flair bartending is like tapping into an unknown reservoir of excitement, grace and dazzling dexterity. Flair bartending is a proven means of wowing guests, building repeat business and driving sales.

Brandy cocktail Article
Celebrating the Sidecar Revival   November 22, 2011
By: Robert Plotkin

From Main Street to Wall Street, people are rediscovering the unsurpassed character of brandy. Not surprisingly, this renaissance was not born with a snifter in its hand. Instead, the birth of this mega-trend came about from people exploring brandy’s creative range and limitless mixability.

UPC Article
Can Technology Overhaul Your Bottom Line?   November 22, 2011
By: Robert Plotkin

The age of information has finally arrived behind the bar, and for many on-premise operators it comes just in time. The need for accurate data has never been greater.

Jackson Cannon Article
Jackson Cannon, Award-Winning Bartender   November 22, 2011
By: Robert Plotkin

Jackson Cannon is a bartender Hemingway would admire. He’s passionate about taking care of his guests and making the finest drinks possible night after night. For the former musician, working the stick is more of a lifestyle than a job.

Robert Plotkin Blog
Are you Prepared for the Worst?   November 22, 2011
By: Robert Plotkin

Expect the unexpected. It’s a common enough saying but one that’s especially true in this business.

Article
Answers: Lighter Side of Beer   November 8, 2011
By: Robert Plotkin

Answers to Robert Plotkin's The Lighter Side of Beer article.



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