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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Bloody Mary Article
The Bloody Mary Revival   February 28, 2012
By: Robert Plotkin

While still popularly served at brunch, the Bloody Mary has garnered a broader audience and often is seen at happy hours as an ideal pre-dinner cocktail. Check out these tips to a drink that's more like a meal with an attitude than a thirst quencher!

Stop sign Article
10 Cardinal Sins that Cripple Good Operations   February 28, 2012
By: Robert Plotkin

Making mistakes is an inevitable consequence of gaining experience. In an effort to shorten and shallow the learning curve, following are 10 critical errors beverage operators should avoid:

Robert Plotkin Blog
Short Pouring: Caught in the Act   February 28, 2012
By: Robert Plotkin

I must be a lightning rod for malfeasance because all too frequently I spot bartenders ripping off the house. Sometimes I catch a glimpse of them out of the corner of my eye; other times they do it right in front of me. It’s enough to make me want to stay home.

Article
7 Truths About Pour Costs   February 14, 2012
By: Robert Plotkin

Perhaps the single constant in the beverage business is that every operator wants his or her pour cost to be lower. Simply put, when pour cost goes up, profit goes down. Our experts have rendered their collective experiences into the following principles to keep pour costs down:

Manhattan Article
The Secrets Behind Smooth Manhattans   February 14, 2012
By: Robert Plotkin

The Manhattan’s current revival has everything to do with the drink itself. Interested in creating a drink as suave and delectable as a cocktail gets? Check out our tips to making a great Manhattan:

Jeff Ruth Article
Jeff Ruth, Beverage Innovator Extraordinaire   February 14, 2012
By: Robert Plotkin

Jeff Ruth has so many reasons to take himself seriously and yet, for some reason, he doesn’t. His accrued acumen and knowledge has made him one of the most sought-after beverage professionals in the trade. All of our futures should be so bright!

NCB Show Article
Boutique Spirits Highlight Nightclub & Bar Convention and Trade Show   February 10, 2012
By: Robert Plotkin

The upcoming 2012 Nightclub & Bar Convention and Trade Show, to be held March 12-14 in Las Vegas, will feature a number of superior boutique spirit brands in the Emerging and Boutique Brands Pavilion on the show floor. Some of the entrants include:

Article
Boutique Spirits: When Smaller is Better   February 10, 2012
By: Robert Plotkin

Offering your clientele a fresh array of spirits on your backbar is a proven tactic for bolstering beverage sales. There are more handmade, so-called boutique spirits from which to choose now on the market than ever before.

Bar Chart Article
How to Profit From Your Own Market Research   January 31, 2012
By: Robert Plotkin

While you probably already know who is coming into your establishment, demographic shifts do occur. If your bar is experiencing a significant demographics shift, confirm the trend by analyzing your sales mix. Here's how:

Unhappy Employee Article
Worst Mismanagement Practices: Are You Guilty?   January 31, 2012
By: Robert Plotkin

A bar can be an extremely stressful place to earn a living. There are a number of ways a manager can negatively affect morale and productivity. The following items detail common mismanagement practices, examine why they are counterproductive and discuss how they can be avoided:



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