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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Unhappy Employee Article
Worst Mismanagement Practices: Are You Guilty?   January 31, 2012
By: Robert Plotkin

A bar can be an extremely stressful place to earn a living. There are a number of ways a manager can negatively affect morale and productivity. The following items detail common mismanagement practices, examine why they are counterproductive and discuss how they can be avoided:

Old Fashioned Article
The Best-Kept Secrets Behind Great Old Fashioneds   January 31, 2012
By: Robert Plotkin

The drink’s timeless appeal lies in the interplay of the whiskey and murky, muddled base. The cocktail once again proves the adage about the whole being greater than the sum of its parts. Following are the best-kept secrets behind America’s greatest Old Fashioneds:

Robert Plotkin Blog
Starbucks Deserves Praise, Not Criticism   January 31, 2012
By: Robert Plotkin

The world's largest coffee chain has been getting even more attention than usual. Starbucks’ decision to start serving wine and beer at select locations has not entirely been met with a joyous outcry. Political correctness be damned, I’m a loyal fan!

Coffee Article
How to Make a Mouthwatering Coffee Cocktail   January 17, 2012
By: Robert Plotkin

As winter grabs hold and your customers are forced to contend with howling Arctic winds and frostbitten extremities, crank up the heat with warm-spirited drink specialties. Dust off the coffee grinder because your clientele soon will be knocking on your bar looking for hot bracers to invigorate...more >>

Vodka Article
Transparent Gems: The Very Best in Vodka   January 17, 2012
By: Robert Plotkin

Vodka will remain America’s spirit of choice for the foreseeable future. Its increasing popularity means that a stream of interesting new brands will continue entering the market. To shallow the learning curve, here’s a scouting report on the best new vodkas you may not have heard of... yet.

Cocktail Crowd Article
10 Ways to Improve Customer Satisfaction   January 17, 2012
By: Robert Plotkin

The formula for success in the bar business is far from tricky: Keep the clientele happy, and they’ll return to dump their discretionary income into your coffers. But, if you’re short on specific ideas on how to increase customer satisfaction, consider the following offerings:

Robert Plotkin Article
Answers: Do You Know Your Mixology Trivia?   January 17, 2012
By: Robert Plotkin

We follow up on Robert Plotkin's "Do You Know Your Mixology Trivia?" blog with — what else? — the answers!

Robert Plotkin Blog
Do You Know Your Mixology Trivia?   January 17, 2012
By: Robert Plotkin

What's your link to mixology's past? The most famous concoctions of the modern era are so delicious, their origins deserve to be known. Bone up on the classics, because here’s our best shot:

jigger Article
Guarding Margins With Portion Control   January 3, 2012
By: Robert Plotkin

For many operators, eliminating shrinkage could mean the difference between succeeding financially and not. From an operational perspective, protecting profit margins begins at the point of pour. Read on to find out how you can help preserve your bottom line!

Martini Article
The New Class of Cocktail-Friendly Spirits   January 3, 2012
By: Robert Plotkin

One of the precepts of modern cocktail culture is the better the liquor, the better the drink. Like the spark of genius, some have it — most don’t. So if sipping a slice of the good life is in your near future, consider expanding your cocktail horizons with a few new, engaging spirits.



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