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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Daiquiri Article
A Sub-Tropical Classic: The Fun-in-the-Sun Daiquiri   March 13, 2012
By: Robert Plotkin

The Daiquiri is a trend worth riding. It's easy to make well and loaded with exotic appeal. To help get you in a sub-tropical state of mind, here are the best-kept secrets behind America’s greatest Daiquiris:

Spilled Drink Article
Bartending Etiquette: Avoiding Blunders and Gaffes   March 13, 2012
By: Robert Plotkin

Let’s be honest, bad service stinks. Rankle our sensibilities, trod on our concepts of lounge etiquette and we’ll rebel. There are unwritten conventions governing professional bar conduct. You know most of them intuitively. Then why is it so many bartenders consistently step on these...more >>

Bar Manager Article
How Bar Managers Can Succeed   February 28, 2012
By: Robert Plotkin

It takes a lot of savvy to manage a bar or restaurant well, and frankly, not just anyone can pull it off. So what combination of knowledge and personal attributes does it take to produce an effective manager? Here’s our list of qualities:

Bloody Mary Article
The Bloody Mary Revival   February 28, 2012
By: Robert Plotkin

While still popularly served at brunch, the Bloody Mary has garnered a broader audience and often is seen at happy hours as an ideal pre-dinner cocktail. Check out these tips to a drink that's more like a meal with an attitude than a thirst quencher!

Stop sign Article
10 Cardinal Sins that Cripple Good Operations   February 28, 2012
By: Robert Plotkin

Making mistakes is an inevitable consequence of gaining experience. In an effort to shorten and shallow the learning curve, following are 10 critical errors beverage operators should avoid:

Robert Plotkin Blog
Short Pouring: Caught in the Act   February 28, 2012
By: Robert Plotkin

I must be a lightning rod for malfeasance because all too frequently I spot bartenders ripping off the house. Sometimes I catch a glimpse of them out of the corner of my eye; other times they do it right in front of me. It’s enough to make me want to stay home.

Article
7 Truths About Pour Costs   February 14, 2012
By: Robert Plotkin

Perhaps the single constant in the beverage business is that every operator wants his or her pour cost to be lower. Simply put, when pour cost goes up, profit goes down. Our experts have rendered their collective experiences into the following principles to keep pour costs down:

Manhattan Article
The Secrets Behind Smooth Manhattans   February 14, 2012
By: Robert Plotkin

The Manhattan’s current revival has everything to do with the drink itself. Interested in creating a drink as suave and delectable as a cocktail gets? Check out our tips to making a great Manhattan:

Jeff Ruth Article
Jeff Ruth, Beverage Innovator Extraordinaire   February 14, 2012
By: Robert Plotkin

Jeff Ruth has so many reasons to take himself seriously and yet, for some reason, he doesn’t. His accrued acumen and knowledge has made him one of the most sought-after beverage professionals in the trade. All of our futures should be so bright!

NCB Show Article
Boutique Spirits Highlight Nightclub & Bar Convention and Trade Show   February 10, 2012
By: Robert Plotkin

The upcoming 2012 Nightclub & Bar Convention and Trade Show, to be held March 12-14 in Las Vegas, will feature a number of superior boutique spirit brands in the Emerging and Boutique Brands Pavilion on the show floor. Some of the entrants include:



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