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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Gimlet Article
Viable Menu Trends: Gimlets and Kamikazes    January 7, 2013
By: Robert Plotkin

A clear sign that we’re evolving as a species is the popular revival of the Gimlet. No drink in the lexicon of mixology has spawned as many popular variations of its theme than the classic Gimlet. Yet, as with most things, the original is still unsurpassed.

Bar Blog
Shake Things Up, For Goodness Sake!   January 3, 2013
By: Robert Plotkin

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.

Tequila Sunrise Article
Hot New Tequilas for 2013   December 18, 2012
By: Robert Plotkin

It should come as no surprise to industry observers that tequila sales are red-hot. It continues to be the fastest growing category of spirits. So, here’s our take on the top contenders.

Brandy Article
Classic Brandy Cocktails Perfect for Winter Nights    December 18, 2012
By: Robert Plotkin

When the wind howls and temperatures dip below freezing, few things reinvigorate the spirit than a drink made with brandy. The following classic recipes are guaranteed to please and provide a creative blueprint for beverage success.

Sherry Blog
Results of the 2012 Vinos De Jerez Cocktail Competition    December 18, 2012
By: Robert Plotkin

The 6th Vinos de Jerez Cocktail Competition final was held on December 11th at Clover Club in Brooklyn, NY, and Dan Nicolaescu from New York City's Mayahuel won the prize for Best Sherry Cocktail with his After Dark Cocktail!

Eric Hay Article
Eric Hay — Chicago's Cocktail Impresario   December 18, 2012
By: Robert Plotkin

In the Windy City, Eric Hay is the man to see about getting a really great drink. As a veritable fixture in the city’s nightlife for the better part of two decades, Hay knows a lot of folks.

Adult Beverage Blog
BarTAB Finds Drink Sales and Volume Tracking Positively at the Bar   December 4, 2012
By: Robert Plotkin

Source: Technomic, Inc. - Adult beverage sales at the bar are growing in dollars and volume despite the rocky economic environment, according to Technomic's 2012 BarTAB (Trends in Adult Beverage) report.

Manager Article
Screening for Effective Management    December 4, 2012
By: Robert Plotkin

What distinguishes an effective manager from one who is ineffective, or worse, counterproductive? Identifying the attributes you’re looking for in a manager, likely none outweigh someone being “centered.”

Maxx Technologies, Inc. Article
New Technology for Tracking Liquor Inventory   December 4, 2012
By: Robert Plotkin

Successful bar and restaurant business depends in no small measure to knowing exactly what products you have on-premise, where they are, how many there are and how much they cost.

Vodka Martini Article
Ten Fascinating American Vodkas   December 4, 2012
By: Robert Plotkin

American distillers handcrafting world-class vodkas using artisan techniques and micro-distilling technology is fascinating. But their zeal and passion seem linked to the allure of creating spirits that flirt perilously close to perfection.



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