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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Rum Article
Hot New Romantic Rums for 2014    April 7, 2014
By: Robert Plotkin

Everything you might have heard about rum being the next hot spirit is true. Over the past five years, its sales have significantly cut into what once seemed like vodka’s seemingly insurmountable lead.

Anejo Tequila Article
The 12 Hottest New Añejo Tequilas for 2014   February 25, 2014
By: Robert Plotkin

For a tequila to be classified as an añejo, it must by law have been aged in oak barrels—typically charred American oak barrels—for a minimum of a year up to a day less than three.

Cocktails Article
The Hottest New Spirit Sensations For 2014    February 4, 2014
By: Robert Plotkin

The prospect of tasting something new is compelling and at the very heart of dynamic beverage marketing. Here’s our list of the hottest new backbar prospects for 2014.

Kamikaze Article
Considering The Altogether Ultra-Chic Kamikazes   January 15, 2013
By: Robert Plotkin

In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now in its third decade an icy Kamikaze in classy stemware is a “can’t miss” proposition.

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013
By: Robert Plotkin

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.

Jiggers Article
Style vs. Substance — Weighing in on Pouring Shots   January 8, 2013
By: Robert Plotkin

Operating a bar requires maintaining a significant capital investment in liquor inventory, liquid assets that are especially vulnerable to internal theft and can siphoned off at an alarming rate. Regardless of whether bartenders over-pour liquor, give it away, sell it and pocket the cash, or drink...more >>

Gimlet Article
Viable Menu Trends: Gimlets and Kamikazes    January 7, 2013
By: Robert Plotkin

A clear sign that we’re evolving as a species is the popular revival of the Gimlet. No drink in the lexicon of mixology has spawned as many popular variations of its theme than the classic Gimlet. Yet, as with most things, the original is still unsurpassed.

Bar Blog
Shake Things Up, For Goodness Sake!   January 3, 2013
By: Robert Plotkin

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.

Tequila Sunrise Article
Hot New Tequilas for 2013   December 18, 2012
By: Robert Plotkin

It should come as no surprise to industry observers that tequila sales are red-hot. It continues to be the fastest growing category of spirits. So, here’s our take on the top contenders.

Brandy Article
Classic Brandy Cocktails Perfect for Winter Nights    December 18, 2012
By: Robert Plotkin

When the wind howls and temperatures dip below freezing, few things reinvigorate the spirit than a drink made with brandy. The following classic recipes are guaranteed to please and provide a creative blueprint for beverage success.



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