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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Summer Spirits for cocktails Article
Hot New Spirits of Summer   June 16, 2014
By: Robert Plotkin

Between the thinning ozone and rising temperatures, your clientele is developing a palpable thirst. The question is — how do you best revive their wilting spirits?

Vodka Article
What’s New with America’s Spirit of Choice   May 27, 2014
By: Robert Plotkin

How did a spirit as delicate and nuanced as vodka so thoroughly dominate the limelight? For most consumers the draw is their purity, for others it is vodkas’ enormous diversity.

Vodka Article
What’s New with America’s Spirit of Choice - Vodka   May 20, 2014
By: Robert Plotkin

In a country that loves throaty V-8s, barbeque and bone-crunching sports, how did a spirit as delicate and nuanced as vodka so thoroughly dominate the limelight?

Whiskey / Bourbon Article
Hot New North American Whiskeys for 2014   May 5, 2014
By: Robert Plotkin

One of the bankable beverage trends in the U.S. is that whiskey sales are now growing at a faster rate than those of light liquors. Big news as this is the first time in over 10 years that that is true.

Rum Article
Hot New Romantic Rums for 2014    April 7, 2014
By: Robert Plotkin

Everything you might have heard about rum being the next hot spirit is true. Over the past five years, its sales have significantly cut into what once seemed like vodka’s seemingly insurmountable lead.

Anejo Tequila Article
The 12 Hottest New Añejo Tequilas for 2014   February 25, 2014
By: Robert Plotkin

For a tequila to be classified as an añejo, it must by law have been aged in oak barrels—typically charred American oak barrels—for a minimum of a year up to a day less than three.

Cocktails Article
The Hottest New Spirit Sensations For 2014    February 4, 2014
By: Robert Plotkin

The prospect of tasting something new is compelling and at the very heart of dynamic beverage marketing. Here’s our list of the hottest new backbar prospects for 2014.

Kamikaze Article
Considering The Altogether Ultra-Chic Kamikazes   January 15, 2013
By: Robert Plotkin

In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now in its third decade an icy Kamikaze in classy stemware is a “can’t miss” proposition.

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013
By: Robert Plotkin

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.

Jiggers Article
Style vs. Substance — Weighing in on Pouring Shots   January 8, 2013
By: Robert Plotkin

Operating a bar requires maintaining a significant capital investment in liquor inventory, liquid assets that are especially vulnerable to internal theft and can siphoned off at an alarming rate. Regardless of whether bartenders over-pour liquor, give it away, sell it and pocket the cash, or drink...more >>



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