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NCB Author

Robert Plotkin

Contributing Editor


Robert Plotkin

A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See his site at www.BarMedia.com.


Apéritifs Secret Ingredient to Cocktail Success Article
Apéritifs Secret Ingredient to Cocktail Success   January 13, 2015
By: Robert Plotkin

Today’s mixology practitioners are continuing to explore and redefine the natural affinity that exists between spirits and fortified apéritifs wines.

Organic Spirits in Cocktails Article
These Organic Spirits Get a Big Thumbs Up   December 22, 2014
By: Robert Plotkin

There’s something reassuring about consuming organic products, not the least of which is the assurance that they’re eco-friendly and arguably of a higher quality. The following cross-section of the organic segment well illustrates the allure.

Profiting from the Craft Distilling Boom Article
Profit from the Craft Distilling Boom   November 11, 2014
By: Robert Plotkin

The fact is there’s money to be made with craft distilled spirits. Introducing your clientele to locally produced spirits is a sure way to secure repeat business.

Rye Whiskey Cocktail Article
Vintage Cocktails Fueling the Rebirth of Rye Whiskey   October 13, 2014
By: Robert Plotkin

Imbued with enticing aromas and brilliantly flavored palates, straight rye whiskeys share a common heritage that is uniquely American.

The Best New Spirits of Mexico Article
The Best New Spirits of Mexico    September 16, 2014
By: Robert Plotkin

Tequila doesn’t circumscribe the entire range of Mexican spirits. Here are our candidates for the best new spirits of Mexico…sans tequila.

Best New Tequilas Article
The Best New Tequilas You May Not Have Heard of...Yet   August 19, 2014
By: Robert Plotkin

The past year or so has seen the introduction of a bevy of new brands. We’ve culled through the lot and selected our 12 favorites, each a triumph of style and craftsmanship.

Hot New Liqueurs Tantalize Mixologists Article
Hot New Liqueurs Tantalize Mixologists   July 29, 2014
By: Robert Plotkin

Fact is, any bartender worth his or her salt will attest the cocktail’s phenomenal renaissance is due in large part to the overlooked contributions of liqueurs and cordials.

Summer Spirits for cocktails Article
Hot New Spirits of Summer   June 16, 2014
By: Robert Plotkin

Between the thinning ozone and rising temperatures, your clientele is developing a palpable thirst. The question is — how do you best revive their wilting spirits?

Vodka Article
What’s New with America’s Spirit of Choice   May 27, 2014
By: Robert Plotkin

How did a spirit as delicate and nuanced as vodka so thoroughly dominate the limelight? For most consumers the draw is their purity, for others it is vodkas’ enormous diversity.

Vodka Article
What’s New with America’s Spirit of Choice - Vodka   May 20, 2014
By: Robert Plotkin

In a country that loves throaty V-8s, barbeque and bone-crunching sports, how did a spirit as delicate and nuanced as vodka so thoroughly dominate the limelight?



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