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NCB Author

Rich Verrecchia

Contributing Writer


Rich  Verrecchia

Richard Verrecchia is owner of NEAT Beverage Concepts, a Lutz, Fla.-based consulting firm formed in June 2010. A 26-year veteran of the restaurant industry, he spent over 13 years in operations, working with organizations including T.G.I. Friday’s, where he was a general manager for sister company Dalt’s Classic American Grill; the Ground Round, where he was area supervisor and regional director; Houlihan’s Restaurants, where he was beverage director; and OSI Restaurant Partners, where he began as director of beverage for Outback Steakhouse and grew into the role of director of beverage for all OSI concepts: Outback, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar, Roy’s, Cheeseburger in Paradise and Lee Roy. In addition to NEAT Beverage Concepts, he also has a joint venture with Fintech, the leader in regulated invoice payments.


Calendar Article
2012 Promotion Planning Guide    September 12, 2011
By: Annie Akin,Mark Vidano,Nightclub & Bar,Rich Verrecchia

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice.

Rich Verrecchia Article
Staff Engagement = Success   October 20, 2010
By: Rich Verrecchia

Lately, does it seem your promotions fizzle out early? Ask for your staff’s input…and use it! Trust me, they will tell you what will work and what won’t.

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