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NCB Author

Ray V. Ford

Contributing Writer


Ray V. Ford

With a lifetime of experience, Ray Ford is recognized as an authority on beverage operations. Ford was one of the creators of the Bobby McGee's food/dance chain, the first to successfully incorporate an in-house DJ/Entertainer nightclub concept. He was the first club DJ/programmer and part of the executive team formed to design, build, open and operate the first 16 venues. As VP of Marketing and Entertainment, he was also responsible for all lounge/club beverage sales, Today, FORD Management Services provides consulting, entertainment and marketing services to hotels, restaurants & nightclubs. Ford has participated in the creation or upgrade of more than 100 unique concepts throughout North America and beyond.
He is one of the founding members of the Nightclub & Bar Advisory Board.

Check him out at: http://blog.digitalDJstuff.com and http://www.HospitalityIndustryResourceCenter.com, or e-mail Ray at verybighockeyfan@msn.com.
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Ray V. Ford Blog
Music Menus Mean Business   March 4, 2011
By: Ray V. Ford

Managing your music menu drives dollars for you -- find out how with presentations at the Nightclub & Bar Show.

Blog
iPads as Promotional Tools - Go for It!    February 18, 2011
By: Ray V. Ford

Savvy bar and club operators can tap into iPad technology to promote, while DJs can use tech tools to up their own game.

Ray V. Ford Blog
Six-Months of Profitable Promos   February 2, 2011
By: Ray V. Ford

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how.

Ray V. Ford Article
Six Months of Profitable Promos   February 2, 2011
By: Ray V. Ford

Ray Ford gives a series of strategically planned promos that over six months can help a bar or club reach its growth goals.



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