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NCB Author

Patrick Henry

Contributing Writer


Patrick Henry

Patrick Henry is president and CEO of Patrick Henry Creative Promotions, Inc., a Houston-based, full-service, food-and-beverage agency specializing in extensive beverage training, drink development, menu design, and revenue generating promotions for national hotel and restaurant chains.


BIBM Article
New Year Promos That Pop   December 5, 2011
By: Patrick Henry

For bar, nightclub and restaurant operators the weeks right after New Year’s Eve can be among the slowest of the year. Start planning now to present a program of strong promotions in January and keep the creativity flowing throughout the year!

Article
Panel Preview: Effective Beverage Promotions & Marketing Strategies   February 10, 2010
By: Patrick Henry

The panel at the Nightclub & Bar Show will provide information and examples of how to increase beverage sales through training, innovative promotions and incentive programs.

Article
No Cutbacks in Quality   January 1, 2009
By: Patrick Henry

When the economy is uncertain, as it is now, operators should focus on how to increase food and beverage sales through creative marketing programs.



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