Nancy A. Shenker is Founder/CEO of theONswitch marketing, a consulting company that blends the best of digital media with conventional branding and marketing wisdom for small businesses. Nancy is also Founder/Publisher of a new community for women business owners called sheBOOM.com. A speaker at the Nightclub & Bar Show, she speaks nationally and writes about marketing and innovation in the food, beverage, and other industries (www.badgirlgoodbizblog.com and The Huffington Post). She has been featured in Forbes, Entrepreneur, and other media. She is a graduate of the University of Michigan Ann Arbor.