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NCB Author

Marcos Colón

Contributing Writer

Marcos Colón

After waiting in line for nearly two hours before finally getting denied access to a Las Vegas nightclub during his final college Spring Break hurrah, Marcos Colon vowed it would never happen again. He quickly put his journalism degree to work by becoming the youngest editor in history, covering one of the top markets in the nation — Miami. Needless to say, he won't step foot in a club now unless he's on the NFU list. Years and countless hangovers later, he's familiar with top nightlife establishments all over the country. While he still has a foot in the nightlife industry as a freelance writer, he's currently a tech journalist and the online editor of SC Magazine, a heralded B2B magazine that focuses on the information security industry. Follow him on Twitter via @turbomarcos.

Networked Nightlife: The Impact of Tech on Your Nightclub   March 24, 2015
By: Marcos Colón

The opportunities to reach your audience via social media are endless, especially when they can access these channels on multiple devices. From a marketing standpoint, things are looking good.

Leveraging Customer Feedback Article
Leveraging Customer Feedback is Essential   March 17, 2015
By: Marcos Colón

"Your most unhappy customers are your greatest source of learning." This quote can easily be condensed into three words - feedback means everything.

Bottle Service Article
Significant Changes in Bottle Service Programs    February 17, 2015
By: Marcos Colón

A successful bottle service program serves as a tremendous stream of revenue for a venue. Today, it's an experience that everyone covets, and many times the only way you'll be able to set foot into some clubs. But there have been significant changes in the game.

Booking DJ Talent for Nightclubs Article
Talent Booking Tips for Your Nightlife Venue   February 2, 2015
By: Marcos Colón

Unless you have a rolodex similar to Ari Gold's, talent buying isn't as easy as picking up the phone and calling up the artist to cut a deal. The bigger the name, the more prominent the representation they have.

Themed Nightclub Party Article
Nightclub Themes Done Right   January 20, 2015
By: Marcos Colón

With a keen eye on pop-culture and a creative flair, themed events don't have to revolve around obvious dates on everyone's calendar. There are home run opportunities to take advantage of.

Tips for Creating a Wine Pairing Menu Blog
Pairing Rules: Tips for Creating a Wine Pairing Menu   December 15, 2014
By: Marcos Colón

Sure, there are the basic rules when it comes to pairing wine with food, but there are also some other things that should be taken into account if you're thinking of creating a selection of small plates to serve up with the wine.

How Much is too Much? Gauging Drink Prices at the Bar Article
How Much is too Much? Gauging Drink Prices   November 17, 2014
By: Marcos Colón

While there isn't a formula that everyone should abide by, one thing's for sure, what is featured has an impact on the price tag of every drink that comes out of it.

Creating Balance: The Male to Female Nightlife Ratio Article
Creating Balance: The Male to Female Nightlife Ratio   November 11, 2014
By: Marcos Colón

When it comes to producing the right male to female ratio in a nightlife venue, there's really no formula and it's definitely one of the biggest challenges you'll face.

Nightclub Cover Charges Article
When to Charge a Cover    October 21, 2014
By: Marcos Colón

If you're looking to produce some revenue at the door, it's best to know when to implement a cover because even some of these high-rolling venues have some nights where there's no charge once you get past the velvet rope.

Prime Locations for your Nightclub Article
Myths Surrounding a Venue's Location   October 13, 2014
By: Marcos Colón

One factor that many nightlife entrepreneurs believe makes the biggest difference for patrons, actually doesn't: location. Don't focus all of your pennies and efforts into ensuring your place is located in a supreme area of town.

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