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NCB Author

Maia Merrill Gosselin

Contributing Writer

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Maia Merrill Gosselin writes about food and beverage, travel and tourism from the North Shore in Massachusetts.

Beer Tap Article
Everybody’s Thirsty for Draft. . . Tap into the Trend!   June 28, 2012
By: Maia Merrill Gosselin

Yes, of course draft is important – it’s popular, affordable and immensely lucrative. But the category is being revitalized as brewers big and small are focusing their attentions on all things draft. From innovative brand extensions to an explosion of local offerings to dedicated education...more >>

Tap Werks Article
Stop Pouring Profits Down the Drain!    January 26, 2012
By: Maia Merrill Gosselin

How much beer do you think your bar wastes every day? Because beer is such a profit maker, it’s easy to overlook little losses. Before you know it, your numbers are skyrocketing! Find out how to banish bad habits behind the bar:

Victory Beer Article
Economical Indulgence on Tap   October 6, 2011
By: Maia Merrill Gosselin

Import beers are getting their groove back: Sales are on the upswing, and growth is flowing from a tap.

Tap handles Article
Big Beer in the U.S.A.   September 8, 2011
By: Maia Merrill Gosselin

Let’s talk about beer. No, not craft beer, but good, old-fashioned mainstream American beer. You know — the bread and butter of your bar’s business. Craft beers may be chic and trendy, but everyone needs mainstream domestic beers in their program.

ChurchKey Article
Beat the Beer Blues   August 5, 2011
By: Maia Merrill Gosselin

Selecting seasonal beers at your bar can be stressful, but with a little strategy your seasonals will sell smoothly once again.

The Tavern Downtown Article
Score!   June 29, 2011
By: Maia Merrill Gosselin

But just because there’s nothing on the flat screens doesn’t mean your sales should suffer. You don’t have to settle! You have a star player just waiting in the wings: beer.

TapWerks Ale House Article
Beer Sales Flat?   February 8, 2011
By: Maia Merrill Gosselin

There are countless factors, from inconsistent inventory to sloppy pouring techniques, which may contribute to flat beer sales. Don’t settle! From the high tech to the low cost, check out these tips to put some CO2 back into your beer game.

Toasting with beer Article
Made in the U.S.A.   September 8, 2010
By: Maia Merrill Gosselin

Major American beers remain the top calls at the bar – are you cashing in?

Hip to Sip   August 6, 2010
By: Maia Merrill Gosselin

For the last few years, beer has taken a back seat at the bar as chic cocktails and wine have dominated the scene. But that’s all changing as Millennials are getting turned on to beer when they reach legal drinking age.

Dave Wollner Article
Keeping Up with the Crafts   July 2, 2010
By: Maia Merrill Gosselin

Seasonal and limited-edition brews are on the rise across the country — learn how to stay afloat.

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