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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


Promotional Planning May Article
Promotional Planning Guide – May 2014   April 8, 2014
By: Kristen Santoro

As spring begins to slide into summer there is no better time to look at your promotional planning guide. You can evaluate how you have been doing over the past couple of months and revamp what is needed...

Street Teams Article
Street Smarts: Hitting the Pavement to Gain Marketing Traction    April 7, 2014
By: Kristen Santoro

Brand ambassadors can work strategically to deliver your brand message to consumers in a specific market. This direct marketing to consumers can be accomplished with collateral distributions, gorilla or street marketing and retail blasts.

Toast Beer Blog
Raise Your Glass for National Beer Day   April 7, 2014
By: Kristen Santoro

Lager lovers and ale connoisseurs join together today Monday, April 7th to honor one of the oldest and most popular beverages during National Beer Day.

Twitter Article
The Birds Were Chirping    April 1, 2014
By: Kristen Santoro

Twitter came alive last week with #NCBSHOW2014 in full effect. The highly successful Nightclub & Bar Convention and Trade Show created quite the buzz. Check out some great tweets that were posted during the event.

Ribbon Cutting at Nightclub & Bar Show Blog
Nightclub & Bar Show Shut It Down!   April 1, 2014
By: Kristen Santoro,Nightclub & Bar

The 2014 Nightclub & Bar Show was a huge success, breaking records, capturing the energy of the industry and providing bar owners and operators with top-notch education, products, networking and parties. Here are some of the highlights from the event last week.

Red Bull Article
VIBE Conference Thanks 2014 Sponsors    March 31, 2014
By: Kristen Santoro

Last week, the 2014 VIBE Conference, presented by Nightclub & Bar Media Group, took place where hundreds of different wine, beer and spirits companies and chains were represented.

Nightclub & Bar Show Blog
Pack Your Bags the Nightclub & Bar Show is Only 1 Week Away!   March 18, 2014
By: Kristen Santoro

Join thousands of colleagues at the biggest event for bar, beverage, hospitality and nightlife professionals this March 24-26 at the Las Vegas Convention Center. Here's what you can look forward to:

Diane Silvey Article
March 2014 Bartender of the Month: Diane Silvey   March 18, 2014
By: Kristen Santoro

In 1979 Diane Silvey moved to Lake Tahoe to work for Harrah’s Hotel and Casino as a cocktail waitress. After attending the Harrah’s Bartending School, Silvey became a bartender and worked for Harrah’s for 12 years before moving to Las Vegas in 1992.

Hispanic Consumers Article
Targeting Hispanic Consumers    March 17, 2014
By: Kristen Santoro

The Hispanic population will fuel the vast majority of the population growth through 2020. Therefore, it’s becoming increasingly important for restaurants to connect with this valuable consumer to drive profits.

Charlotte Voisey Article
VIBE is Next Week!    March 17, 2014
By: Kristen Santoro

If you haven't registered for the 2014 VIBE Conference taking place next week, now is your last chance!


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