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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


Bar Rescue Recipe Article
Pat's Cocktails Recipes   April 20, 2014
By: Kristen Santoro

Check out the official drink recipes from the Pat's Cocktails episode on Spike TV's Bar Rescue.

Financial Red Flags Article
5 Financial Red Flags   April 15, 2014
By: Kristen Santoro

It’s important that all of your efforts to maintain an accurate accounting system with well-prepared financial reports which permit proactive day-to-day management are in line.

Directory Blog
Just Introduced: Nightclub & Bar Marketplace Directory   April 15, 2014
By: Kristen Santoro

Start making a year-round impact on customers with new products by searching the industry's largest and most comprehensive online directory resource.

Bar Rescue Sponsors Article
April 13: Bryant's Ice House    April 13, 2014
By: Kristen Santoro

Check out the products and services Jon Taffer of Bar Rescue used to turnaround Bryant's Ice House.

Nightclub & Bar Show Blog
2014 Photo Highlights from the Nightclub & Bar Show    April 8, 2014
By: Kristen Santoro

We have done our best to capture the energy of the 2014 Nightclub & Bar Convention and Trade Show that took place on March 24 – 26 in Las Vegas. To fully understand the true energy make sure to attend the 2015 Nightclub & Bar show celebrating its 30th year from March 30 – April 1 once again in...more >>

Promotional Planning May Article
Promotional Planning Guide – May 2014   April 8, 2014
By: Kristen Santoro

As spring begins to slide into summer there is no better time to look at your promotional planning guide. You can evaluate how you have been doing over the past couple of months and revamp what is needed...

Street Teams Article
Street Smarts: Hitting the Pavement to Gain Marketing Traction    April 7, 2014
By: Kristen Santoro

Brand ambassadors can work strategically to deliver your brand message to consumers in a specific market. This direct marketing to consumers can be accomplished with collateral distributions, gorilla or street marketing and retail blasts.

Toast Beer Blog
Raise Your Glass for National Beer Day   April 7, 2014
By: Kristen Santoro

Lager lovers and ale connoisseurs join together today Monday, April 7th to honor one of the oldest and most popular beverages during National Beer Day.

Twitter Article
The Birds Were Chirping    April 1, 2014
By: Kristen Santoro

Twitter came alive last week with #NCBSHOW2014 in full effect. The highly successful Nightclub & Bar Convention and Trade Show created quite the buzz. Check out some great tweets that were posted during the event.

Ribbon Cutting at Nightclub & Bar Show Blog
Nightclub & Bar Show Shut It Down!   April 1, 2014
By: Kristen Santoro,Nightclub & Bar

The 2014 Nightclub & Bar Show was a huge success, breaking records, capturing the energy of the industry and providing bar owners and operators with top-notch education, products, networking and parties. Here are some of the highlights from the event last week.


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