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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Halloween Blog
Haunting Halloween Helpful Hints   October 10, 2012
By: Kristen Santoro

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract those ghouls and goblins to your bar.

Bartender Article
What's Shakin' October 2, 2012    October 2, 2012
By: Kristen Santoro

Catch up on what's happening around the mixology and bartending scene this week including information on upcoming competitions and recent bartending challenge winners!

Bugaboo Makes Strides with Brugabrew   October 1, 2012
By: Kristen Santoro

Originally founded in the 1990s by Edward P. “Ned” Grace III, Bugaboo Creek Steak House is recognized for its rustic mountain-lodge atmosphere.

T.G.I. Friday's Article
Chain Beverage Buzz: October 1, 2012    October 1, 2012
By: Kristen Santoro

T.G.I. Friday's is adding nine new craveable dishes and four new hand-crafted cocktails to its menu, giving guests exciting, indulgent options to enjoy as they celebrate that Always Friday feeling.

VIBE Conference Article
VIBE’s 2013 Location is Convenient – Compact – Connected – and Comfortable   October 1, 2012
By: Kristen Santoro

VIBE 2013 Conference planning is well underway. This year VIBE has created the best of both worlds in the selection of its host properties.

Bar Rescue Article
Extremes Sports Bar    September 30, 2012
By: Kristen Santoro

Terry Bryant left landscaping in 2003 to buy a failing bar in Orange, CA. He reopened the bar as Extremes Sports Bar. At first the bar was a success, bringing in $12,000 a month, with its main attraction being the scantily clothed bartenders.

BarVision Article
September 30: Bikini Bust   September 30, 2012
By: Kristen Santoro

Despite beautiful bikini-clad bartenders, Extremes was less than a month from closing its doors. Jon Taffer successfully uses the sexually-charged atmosphere to create a profitable bar with the help from the following products and services.

Perfect Manhatta Blog
Bourbon Heritage Roundup   September 27, 2012
By: Kristen Santoro

On August 2, 2007 the US Senate declared September National Bourbon Heritage Month. And this September there were plenty of places to learn and taste what is considered America’s “Native Spirit.”

Rocks    September 23, 2012
By: Kristen Santoro

Scott Terheggen left his lucrative real estate career 16 years ago to open Rocks in Laguna Niguel, California. This beach community, located along the Pacific Ocean, is surrounded by six different colleges and has a population of 63 thousand.

Lighting Article
September 23: On the Rocks   September 23, 2012
By: Kristen Santoro

In order for Jon Taffer and his team to save a failing former smoker’s haven in Laguna Niguel, California from burning out for good they utilized multiple products and services. Can these vendors help your bar succeed?

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