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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Bar Rescue Article
Extremes Sports Bar    September 30, 2012
By: Kristen Santoro

Terry Bryant left landscaping in 2003 to buy a failing bar in Orange, CA. He reopened the bar as Extremes Sports Bar. At first the bar was a success, bringing in $12,000 a month, with its main attraction being the scantily clothed bartenders.

BarVision Article
September 30: Bikini Bust   September 30, 2012
By: Kristen Santoro

Despite beautiful bikini-clad bartenders, Extremes was less than a month from closing its doors. Jon Taffer successfully uses the sexually-charged atmosphere to create a profitable bar with the help from the following products and services.

Perfect Manhatta Blog
Bourbon Heritage Roundup   September 27, 2012
By: Kristen Santoro

On August 2, 2007 the US Senate declared September National Bourbon Heritage Month. And this September there were plenty of places to learn and taste what is considered America’s “Native Spirit.”

Rocks    September 23, 2012
By: Kristen Santoro

Scott Terheggen left his lucrative real estate career 16 years ago to open Rocks in Laguna Niguel, California. This beach community, located along the Pacific Ocean, is surrounded by six different colleges and has a population of 63 thousand.

Lighting Article
September 23: On the Rocks   September 23, 2012
By: Kristen Santoro

In order for Jon Taffer and his team to save a failing former smoker’s haven in Laguna Niguel, California from burning out for good they utilized multiple products and services. Can these vendors help your bar succeed?

Kristen Santoro Blog
Jon Taffer Wows a Packed Crowd in Chicago and Dallas   September 20, 2012
By: Kristen Santoro

Jon Taffer’s Rescue Tour, presented by the Nightclub & Bar Media Group, recently hosted highly praised workshops in Chicago and Dallas, and now readies for three more in Atlanta, San Francisco and Las Vegas.

Nathan Gerdes' Article
What's Shakin' - September 19, 2012   September 19, 2012
By: Kristen Santoro

Catch up on what’s happening around the mixology and bartending scene this week including information on upcoming competitions and recent bartending challenge winners!

Heineken Article
Chain Beverage Buzz: September 18, 2012   September 18, 2012
By: Kristen Santoro

Heineken announced that for the first time since 1946, they have redesigned their world-class green bottle while Darden Restaurants earns national recognition for diversity. Get all your recent beverage news right here.

Bar Rescue Article
Win Place or Show   September 16, 2012
By: Kristen Santoro

Win Place or Show is so bad that the bar has never turned a profit since it opened under the shadow of its former hardcore bike bar. Some of the problems Win Place and Show faces include poor menus, flat beer, and horrible branding.

Beer Tube Article
September 16: Owner Ousted   September 16, 2012
By: Kristen Santoro

To make-over American Live, Jon Taffer reached out to both local and national suppliers for innovative products and equipment. Is your place in need of some improvements? Check out these vendors who contributed to the transformation of American Live.

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