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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


The Black Sheep Blog
The Black Sheep in Cheviot, OH   August 24, 2012
By: Kristen Santoro

In 2007 Owner Scott, a local firefighter, decided to open the Cheviot, Ohio bar The Black Sheep. This family owned bar was a huge success at first, pulling in $70,000 a month however with lack of a functioning management the bar is losing $8,000 a month.

Brian Miller NCB's August Bartender of the Month Article
What's Shakin' - August 21, 2012    August 21, 2012
By: Kristen Santoro

Catch up on what’s happening around the Mixology and Bartending scene this week including information on upcoming competitions and NCB’s August Bartender of the Month!

VIBE Vista Awards Article
Think You Have a Winning Beverage Program?    August 20, 2012
By: Kristen Santoro

Now is the time to find out! If you haven’t already make sure to enter the 2013 VIBE Vista Awards at The Deadline for entries is September 14, so act fast!

Cracker Barrel Article
Chain Beverage Buzz: August 20, 2012    August 20, 2012
By: Kristen Santoro

Diageo strikes a different tone while Cracker Barrel, Ruby Tuesday's and Svedka Vodka appoint new personnel. See more insider chain beverage news here.

The O.P. Article
The Olive Pit   August 19, 2012
By: Kristen Santoro

The Olive Pit was profitable at first costing on its built-in clientele but after year of neglect with a crumbling interior, profits began to take a huge dive. Losing $5,000 a month and food sales bringing in a mere $25-$150 per day the Olive Pit is only months away from closing.

Carpet Article
August 19: Bottomless Pit   August 19, 2012
By: Kristen Santoro

Jon Taffer has his hands full with the failing dive bar, Olive Pit in Orange, CA. From granite bar tops to POS systems, the Olive Pit benefited from top-of-the-line expertise and tools. Can these products and services help your bar realize the same turnaround?

Captain Morgan Black Privateer Punch Blog
Are You Celebrating National Rum Day?   August 16, 2012
By: Kristen Santoro

Did you know, Today, August 16th is National Rum Day? If you didn’t, it is your lucky day. Check out some tantalizing libations right here.

Mystique Article
Mystique Nightclub    August 12, 2012
By: Kristen Santoro

Successful former promoters, Torres Anwar and Darren Cummings purchased Mystique Nightclub in West Palm Beach, FL thinking that they would be sitting pretty. Unfortunately, that's not the case.

Mystique Article
Out With Mystique and in With a New Aura   August 12, 2012
By: Kristen Santoro

A person walking into a venue forms an opinion within the first three to five steps. However, in the case of Mystique Lounge in West Palm Beach, FL, opinions are formed before the customer even gets to the front door. And it’s not a positive opinion.

Confetti Launcher Article
August 12: Mystique or Murder?   August 12, 2012
By: Kristen Santoro

Mystique Lounge in West Palm Beach, Florida has operated under the shadow of a murder for three years. Jon Taffer used several products and services to restore a positive mystique to this once-cursed venue.

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