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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Nathan Gerdes' Article
What's Shakin' - September 19, 2012   September 19, 2012
By: Kristen Santoro

Catch up on what’s happening around the mixology and bartending scene this week including information on upcoming competitions and recent bartending challenge winners!

Heineken Article
Chain Beverage Buzz: September 18, 2012   September 18, 2012
By: Kristen Santoro

Heineken announced that for the first time since 1946, they have redesigned their world-class green bottle while Darden Restaurants earns national recognition for diversity. Get all your recent beverage news right here.

Bar Rescue Article
Win Place or Show   September 16, 2012
By: Kristen Santoro

Win Place or Show is so bad that the bar has never turned a profit since it opened under the shadow of its former hardcore bike bar. Some of the problems Win Place and Show faces include poor menus, flat beer, and horrible branding.

Beer Tube Article
September 16: Owner Ousted   September 16, 2012
By: Kristen Santoro

To make-over American Live, Jon Taffer reached out to both local and national suppliers for innovative products and equipment. Is your place in need of some improvements? Check out these vendors who contributed to the transformation of American Live.

Weber's Rum Bar and Grill Article
Weber's Place    September 9, 2012
By: Kristen Santoro

Weber’s Place, a local bar owned by Kervin Cinton, should be doing everything in it power to attract a young free-spending crowd. However, Weber’s is having an identity crisis and lacks direction.

TouchTunes Article
September 9: Weber’s of Lies   September 9, 2012
By: Kristen Santoro

With the staff contributing to Weber’s financial problems, Jon Taffer and his team had their work cut out for them. Check out the tools and services that helped change this former strip club into a profitable sports bar.

Anheuser-Busch Article
Chain Beverage Buzz: September 5, 2012   September 4, 2012
By: Kristen Santoro

Anheuser-Busch and Diageo dispatch Hurricane Isacc disaster relief efforts while uncertainty over future business conditions dampens RPI.

Bartenders Article
What's Shakin' - September 4, 2012   September 4, 2012
By: Kristen Santoro

Catch up on what’s happening around the Mixology and Bartending scene this week including information on upcoming competitions and new global networking!

Liquid Games Article
August 26: Broke Black Sheep   August 26, 2012
By: Kristen Santoro

Jon Taffer was called in to save the family-run “Black Sheep” in the Irish-German community of Cheviot, Ohio. Here are the services and products that played a role in the Public House’s transformation; what can they do to improve your bar's ability to compete and succeed in your market?

Whiskey Sour Blog
Celebrating a Classic: The Whiskey Sour   August 25, 2012
By: Kristen Santoro

Currently enjoying a revival, The Whiskey Sour, has a long history in the world of cocktails.

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