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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Hot n Creamy Sailor Blog
Warm Up Today with Hot Buttered Rum Day!   January 17, 2013
By: Kristen Santoro

Yes, today January 17th is Hot Buttered Rum Day! And a recent trip to Vail, CO, where the temperature hit breeze -12 degrees, reminded me that warmed alcohol beverages are particularly popular this time of year and quite tasty.

NCB Show Blog
5 Days Left To Register Early For NCB Show And Save!   January 15, 2013
By: Kristen Santoro

Whether you’re looking for entrance to the Show Floor, Conference Program, Platinum Parties or any combination of the three, NCB Show is a can't miss opportunity to rub elbows with the best in the business. Early Registration Deadline is January 20, 2013.

February Blog
Promotion Planning Guide Update - February   January 15, 2013
By: Kristen Santoro

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide.

Jonathan Pogash Article
January 2013 Bartender of the Month: Jonathan Pogash   January 15, 2013
By: Kristen Santoro

Jonathan Pogash, also known as “The Cocktail Guru,” is one of the most premiere cocktail consultants and bartenders for restaurants and spirit companies. His signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants.

NCB Show Blog
NCB Show Early Registration Deadline is Fast Approaching   January 8, 2013
By: Kristen Santoro

The 28th annual Nightclub & Bar Convention and Trade Show to be held March 19-21, 2013, will take shake things up — yet again — in Las Vegas. In fact, registration is open and the best pricing is available to those who book early.

Calendar Article
2013 Promotional Calendar Guide    January 8, 2013
By: Kristen Santoro

Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events and holidays around which you can build...more >>

VIBE Conference Article
Mike Ginley Prepares for Consumer Beverage Report at VIBE Conference    January 7, 2013
By: Kristen Santoro

The VIBE Conference is just around the corner and event organizers are working around the clock to make this year’s conference one to remember. One workshop that you should be sure not to miss is the Annual VIBE Beverage Consumer Trend Monitor Report presented by Mike Ginley, founder of Next...more >>

Seasons 52 Article
Chain Beverage Buzz: January 7, 2013    January 7, 2013
By: Kristen Santoro

Click here to find out about the latest news, insight, research and ideas for the chain restaurant beverage executive to support their business growth strategies. VIBE will keep chain beverage professional in-the-know and up-to-date. This issue includes information on Uno’s, Seasons 52, Jersey...more >>

Gingerbread Eggnog Blog
Spiked Nog for National Eggnog Day!    December 24, 2012
By: Kristen Santoro

For those of you who love a little eggnog around the holidays you’ll want to try this brilliant drink on for size.

I Feel Fine Blog
Doomsday? I Guess Not Yet. . . So Let's Have a Drink and Celebrate!   December 21, 2012
By: Kristen Santoro

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted.

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