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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


Cleaning and Maintaining Cocktail Tap Lines Blog
Cleaning and Maintaining Cocktail on Tap Lines   August 5, 2014
By: Kristen Santoro

One key component that can affect the quality and taste of your cocktails on tap is cleaning and maintenance of the tap system. Here are four of helpful cleaning and maintenance hints from Kathy Casey of Liquid Kitchen.

Restaurant and Bar Time Management Article
Managing Time and Resources Effectively   August 5, 2014
By: Kristen Santoro

You are constantly challenged with completing multiple tasks with a never ending workload. Can you do it more effectively and efficiently with a constant eye on cost control and revenue building?

Implementing Cocktails on Tap Article
Pros and Cons of Cocktails on Tap    August 4, 2014
By: Kristen Santoro

Cocktails on tap continue to be one of the biggest industry trends. Innovators of the approach claim there are several clear benefits, however, with the high demand for more complicated fresh and craft cocktails comes the reality of consistency, timing and execution.

Pulled Chipotle Chicken Brioche Bar Bites Blog
Shareable Flavorful Bar Bites   July 29, 2014
By: Kristen Santoro

Don’t clutter your bar menu with generic additions; instead have fun with it by putting a unique twist on a familiar dish.

Dos and Don'ts of Contests and Giveaways Article
5 Dos and Don’ts of Running Contests and Giveaways   July 22, 2014
By: Kristen Santoro

Well-planned and executed contest and giveaway promo programs draws in customers and gets them spending.

VIBE Vista Awards for Chain Restaurant Beverage Programs Article
Reminder: VIBE Vista Awards Submissions are Being Accepted   July 21, 2014
By: Kristen Santoro

Leading Chain Restaurants, Hotels, Casinos and Cruise Lines that actively participate in beverage promotions are encouraged to enter the prestigious 2015 VIBE Vista Awards. All entries must be completed by September 19, 2014.

Revenue Generating Promotions - Ora Nightclub Article
7 Revenue Generating Promotion Enhancements   July 15, 2014
By: Kristen Santoro

Remember a drink special isn’t a promotion on its own. You need additional elements that attract new customers and keep existing customers to drive revenue.

Hit Revenue Goals Article
How to Hit Revenue Goals   July 1, 2014
By: Kristen Santoro

To improve service and reach revenue goals Jim Sullivan utilizes two specific methods to measure productivity and improvement - Lag Measures and Lead Measures.

Outdoor Space Article
Taking the Revelry Outside   July 1, 2014
By: Kristen Santoro

Embracing the great outdoors requires planning to ensure form and function are in sync and to deliver the best guest experience possible.

Taffer's Top 10 Toughest Bar Rescues Blog
Taffer's Top 10 Toughest Bar Rescues    June 30, 2014
By: Kristen Santoro

Taffer has bailed out businesses on the brink of bankruptcy, battled obstinate owners and fixed a bar so damaged that the bar nearly collapsed right out from under their feet. These are the moments that tested everything Taffer knows.


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