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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Gerry O'Brion Article
NCB Book Series – Business Blueprint by Gerry O’Brion   May 7, 2013
By: Kristen Santoro

Business Blueprint translates the strategies used by big brands into knowledge that any business can use.

WSWA Announces Cocktail Competition Winners   April 30, 2013
By: Kristen Santoro

The Wine & Spirits Wholesalers of America (WSWA) announced the winners of the Wine & Spirits Competitions, Hoptails Mixology Competition,“Call for Cocktails”: Mixology Competition and the Wholesaler “Iron Mixologist” Competition held at the WSWA 70th Annual Convention & Exposition in...more >>

VIBE Conference Article
VIBE Conference Thanks 2013 Sponsors    April 29, 2013
By: Kristen Santoro

This past March, the 2013 VIBE Conference saw record numbers. Over 116 different wine, beer and spirits companies and chains were represented.

Twin Liquors Logo News
Very Important Beverage Professionals Chain Beverage Buzz: April 29, 2013   April 29, 2013
By: Kristen Santoro

Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Pernod Ricard, Sage Restaurant Group and Twin Liquors.

Show Floor Article
Innovative and Creative Companies   April 23, 2013
By: Kristen Santoro,Nightclub & Bar

Some of the most distinctive exhibitors launched new products and services at the 2013 NCB show. A sampling of some of the best in show are included here.

Dirty Martini Blog
Mad Men Push The Resurgence Of Classic Cocktails   April 23, 2013
By: Kristen Santoro

One of the biggest trends, spawned by a popular TV show, is the continued growth of classic or retro cocktails such as Manhattans and Old-fashioneds.

Mint Julip Article
Delicious Derby Day Drinks   April 23, 2013
By: Kristen Santoro

Dig out your best Derby hat and get ready to serve up some tasty libations, including the famous Mint Julep, for your seersucker wearing patrons.

Mariena Mercer Article
April 2013 Bartender of the Month: Mariena Mercer   April 16, 2013
By: Kristen Santoro

When the Cosmopolitan Hotel Las Vegas opened in the fall of 2010 there were high expectations and Mercer shot right to the top becoming the property mixologist and general manager of the multi-level Chandelier.

Pray for Boston Blog
Reflecting on the Boston Marathon Attack    April 16, 2013
By: Kristen Santoro

Yesterday was a very sad day for the city of Boston where a senseless act of violence took place. Today, our thoughts are with the victims, their families, and the beloved city of Boston.

Rockhouse Article
Presenting the 2013 NCB Vegas Nightclub Award Winner Profiles    April 16, 2013
By: Kristen Santoro,Nightclub & Bar

Nightclub & Bar is proud to showcase a selection of shining examples of originality, artistry, enterprise and prosperity — qualities essential to not only surviving but thriving in the modern Las Vegas nightlife industry.

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