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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Lil Jon at Tryst Blog
Party With Lil Jon Tonight at Tryst for On The Rocks Las Vegas    July 13, 2013
By: Kristen Santoro

Nightlife revelers are partying with friends and the thousands that are in attendance at the ultimate Las Vegas event, On The Rocks!

Pina Colada Blog
Break Out The Rum and Celebrate National Piña Colada Day   July 9, 2013
By: Kristen Santoro

No matter where you are a piña colada is a great was to sit back, relax and enjoy a little taste of summer.

Success or Failure Sign Article
10 Things Your Manager Should Never Do   July 9, 2013
By: Kristen Santoro

There are a couple of things that you should never catch your managers doing, or any staff member, including yourself for that matter, when it comes to providing the best customer experience possible.

Anisette is made from the aniseed Blog
Enjoy a Typhoon on National Anisette Day!   July 2, 2013
By: Kristen Santoro

Do you like black licorice? If so, then you have good reason to rejoice since today is National Anisette Day!

Colin Maxwell Article
June 2013 Bartender of the Month: Colin Maxwell   June 17, 2013
By: Kristen Santoro

Colin Maxwell dove right in, serving up quality-crafted cocktails at luxe seafood eatery, Blue Fin in NYC’s iconic Times Square.

Employee Theft Article
Be Assured: Your Employees are Stealing From You    June 17, 2013
By: Kristen Santoro

It’s estimated that 95% of all businesses experience theft at one point in time. If you’re a small or independent business the loss can be overwhelming and contribute significantly to failure.

Bourbon Blog
It’s Time to Celebrate: National Bourbon Day!   June 14, 2013
By: Kristen Santoro

Known as the official spirit of America since 1964 when Congress claimed it as a “distinctive product of the US”, Bourbon is a sweetened amber spirits with vanilla notes. It hails from Kentucky and has seen a strong resurgence, capturing global attention.

Promo Calendar July Article
Promotion Planning Guide Update - July    June 11, 2013
By: Kristen Santoro

On average, July is the warmest month in most of North America. And as a bar or nightclub owner you need to make sure that you are take advantage of very opportunity to get those sunbathed revelers out of the sultry hot weather and into your venue for a cool refreshing beverage.

IIC Image Article
Risky Business: Assault and Battery Charges   June 11, 2013
By: Kristen Santoro

The decisions you make today can greatly affect what happens when faced with assault and battery charges. If you’re unclear whether you are properly protected against these risks find out some simple steps you can take in the right direction to protect yourself.

Chain Beverage Buzz Article
Very Important Beverage Professionals Chain Beverage Buzz: June 10, 2013   June 10, 2013
By: Kristen Santoro

There are many exciting things happening in the industry right now. The VIBE Chain Beverage Buzz is here to fill you in on all the latest updates!

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