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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Mint Julep Blog
National Mint Julep Day    May 30, 2013
By: Kristen Santoro

The Kentucky Derby may be over, but that’s no reason to stop sipping on a frosty mint julep especially today, National Mint Julep Day (or all summer long for that matter).

Hakkasan Article
Around the Scene: May 21, 2013   May 21, 2013
By: Kristen Santoro

Catch up on what's happening around the nightclub scene including information on new openings, EDM and festivals.

Kate Gerwin Article
May 2013 Bartender of the Month: Kate Gerwin   May 20, 2013
By: Kristen Santoro

Born in the heart of wine country California, Kate Gerwin was destined for a career in the hospitality industry.

NCB Show Highlight Video Article
2013 Nightclub & Bar Show Highlights    May 14, 2013
By: Kristen Santoro

The 2013 Nightclub & Bar Show rocked Las Vegas! The NCB Show is the number one bar, nightclub and beverage event of the year bringing together more than 37,000 industry professionals to the entertainment capital of the world -- LAS VEGAS!

June Article
Promotion Planning Guide Update – June   May 14, 2013
By: Kristen Santoro

With the official start to summer just around the corner, it’s time to make sure that you can continue the excitement and energy gained long after the holiday weekend and into the summer months.

Chain Beverage Buzz News
Very Important Beverage Professionals Chain Beverage Buzz: May 13, 2013   May 13, 2013
By: Kristen Santoro

Get the latest news, insight, research and ideas for the chain beverage executive to support their business growth strategies. VIBE will keep you in-the-know and up-to-date. This issue includes information on Cider, Beam and Diageo.

Lapu Lapu Blog
A Lapu Lapu Experience    May 7, 2013
By: Kristen Santoro

Now, Disney’s is known for its superb hospitality and the Tambu Lounge for its tiki inspired drinks, one of the most well-known being the Lapu Lapu.

Gerry O'Brion Article
NCB Book Series – Business Blueprint by Gerry O’Brion   May 7, 2013
By: Kristen Santoro

Business Blueprint translates the strategies used by big brands into knowledge that any business can use.

WSWA Announces Cocktail Competition Winners   April 30, 2013
By: Kristen Santoro

The Wine & Spirits Wholesalers of America (WSWA) announced the winners of the Wine & Spirits Competitions, Hoptails Mixology Competition,“Call for Cocktails”: Mixology Competition and the Wholesaler “Iron Mixologist” Competition held at the WSWA 70th Annual Convention & Exposition in...more >>

VIBE Conference Article
VIBE Conference Thanks 2013 Sponsors    April 29, 2013
By: Kristen Santoro

This past March, the 2013 VIBE Conference saw record numbers. Over 116 different wine, beer and spirits companies and chains were represented.

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