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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Bar Rescue Sponsors Article
March 16: KC's Neighborhood Bar & Grill    March 16, 2014
By: Kristen Santoro

Check out the products and services Jon Taffer of Bar Rescue used to turnaround KC's Neighborhood Bar & Grill .

Nightclub & Bar Show Floor Blog
NCB Show Guide: 10 Insider Tips to Come Out on Top    March 11, 2014
By: Kristen Santoro

The birds are starting to chirp, the days are getting longer and the Nightclub & Bar office is in a tizzy putting the finishing touches on the 2014 Nightclub & Bar Convention and Trade Show!

Bar Rescue Article
March 9: O'Banion's Bar & Grill   March 9, 2014
By: Kristen Santoro

Check out the products and services Jon Taffer of Bar Rescue used to turnaround O'Banion's Bar & Grill.

Bar Rescue Recipes Article
Sorties Tavern Recipes   March 9, 2014
By: Kristen Santoro

Check out the official drink recipes from the Sorties Tavern episode on Spike TV's Bar Rescue.

Mulled Wine Blog
It's National Mulled Wine Day!    March 3, 2014
By: Kristen Santoro

Today, March 3rd is National Mulled Wine Day! The unofficial holiday that celebrates the splendors of hot spiced wine.

VIBE Conference Article
Let the VIBE Conference Countdown Begin!   March 3, 2014
By: Kristen Santoro

The VIBE Conference — being held in Las Vegas March 25-26 — is only three weeks away! As the days wind down, it’s time to finalize your plans, including registering and confirming hotel stays.

Ray Daniels Article
Savvy Beer Brand-Selection Techniques   March 3, 2014
By: Kristen Santoro

Tap proliferation doesn’t always guarantee appealing beer choices for customers and can actually hurt beer quality. Instead through savvy brand-selection techniques, owners can accomplish variety and interest in their draft lists.

Ladies' Night Article
It’s all About the Ladies   February 25, 2014
By: Kristen Santoro

Promoting to women is essential to the well-being of any restaurant, bar or nightclub. Who better to talk about and keep your name always buzzing?

Margarita Blog
Celebrate National Margarita Day Right!   February 21, 2014
By: Kristen Santoro

Considered to be one of the most popular drinks among ladies, it’s no wonder the Margarita has its own holiday. And what better way to boost sales than by honoring and promoting this delightful drink on National Margarita Day – Feb. 22!

Word of Mouth Marketing Article
Generate Positive Word-of-Mouth Marketing    February 18, 2014
By: Kristen Santoro

In today’s hyper-competitive marketplace, traditional marketing tactics only address the first step in a long and continuous journey to marketing success; they make customers aware of you, then what?

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