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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Tips for Running a Successful Bar Article
Top 6 Tips for Running a Successful Bar   March 3, 2015
By: Kristen Santoro

The strategies behind running a successful bar or nightclub go far beyond slinging drinks across the bar. We’ve got the tips and tricks to keep your bar or nightclub running smoothly.

Promotion Nightclubs Article
Nightclub Promotions that Increase Traffic and Customer Loyalty   March 3, 2015
By: Kristen Santoro

Nightclub promotions are all about increasing traffic and customer loyalty. In order for that to happen, owners need to sell a unique experience. Something that The Sayers Club at SLS Las Vegas is taking to new height.

St. Patrick's Day Ideas for Your Bar or Restaurant Article
Tips to Make More $$ This St. Patrick's Day    March 3, 2015
By: Kristen Santoro

More than a quarter of Americans plan to visit a bar or restaurant on St. Patrick’s Day this year. Here are some tips to make sure you'll bring in the green!

VIBE Conference Cocktail Partry Article
Cocktail Party Extravaganza Highlights the Best New Drinks   March 2, 2015
By: Kristen Santoro

Get ready to mix and mingle with the best and brightest chain beverage professionals! Created exclusively to highlight new trends in cocktail development VIBE Conference offers two extravagant cocktail parties for VIBE attendees.

2015 Nightclub & Bar Awards Article
2015 Nightclub & Bar Award Winners Announced   March 2, 2015
By: Kristen Santoro

Nightclub & Bar Media Group has named the winners of the 2015 Nightclub & Bar Awards. After receiving hundreds of qualified nominations, the annual awards winners are recognized for demonstrating expertise, professionalism and sales success.

Cocktails from Bar Rescue Article
Ele Recipes    March 1, 2015
By: Kristen Santoro

Check out the official drink recipes from the Ele episode on Spike TV's Bar Rescue.

Bar Rescue Products and Service Article
Services and Products used at Heat Restaurant & Lounge   March 1, 2015
By: Kristen Santoro

Check out the products and services Jon Taffer of Bar Rescue used to turnaround Heat Restaurant & Lounge.

Bar Rescue Article
Taffer Turns Around Toucans Oceanside Bar & Grill   February 22, 2015
By: Kristen Santoro

In 2004 best friends and New Jersey natives, Jamie and John teamed up with the goal to open a bar 40 minutes north of Miami in sunny Hollywood, Florida. After all the hard work, owning the bar started to become fun and money was flowing. Then Jamie was hit by a storm he couldn’t weather.

Bar Rescue Article
Toucans is Anything but a Day at the Beach   February 22, 2015
By: Kristen Santoro

Bar Rescue heads to the coast, where Jon Taffer quickly realizes that rescuing Toucans Oceanside Bar & Grill is going to be anything but “a day at the beach.” A rodent infestation is just one of many obstacles Taffer will overcome to help this struggling South Florida bar.

VIBE Conference Article
Discover the Force Behind Your Organization    February 17, 2015
By: Kristen Santoro

Top-notch industry professionals will shake things up with dynamic presentations and leading industry research, that will help you to discover, articulate, and activate the force behind your organization.

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