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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


VIBE Vista Awards for Chain Restaurant Beverage Programs Article
Reminder: VIBE Vista Awards Submissions are Being Accepted   July 21, 2014
By: Kristen Santoro

Leading Chain Restaurants, Hotels, Casinos and Cruise Lines that actively participate in beverage promotions are encouraged to enter the prestigious 2015 VIBE Vista Awards. All entries must be completed by September 19, 2014.

Revenue Generating Promotions - Ora Nightclub Article
7 Revenue Generating Promotion Enhancements   July 15, 2014
By: Kristen Santoro

Remember a drink special isn’t a promotion on its own. You need additional elements that attract new customers and keep existing customers to drive revenue.

Hit Revenue Goals Article
How to Hit Revenue Goals   July 1, 2014
By: Kristen Santoro

To improve service and reach revenue goals Jim Sullivan utilizes two specific methods to measure productivity and improvement - Lag Measures and Lead Measures.

Outdoor Space Article
Taking the Revelry Outside   July 1, 2014
By: Kristen Santoro

Embracing the great outdoors requires planning to ensure form and function are in sync and to deliver the best guest experience possible.

Taffer's Top 10 Toughest Bar Rescues Blog
Taffer's Top 10 Toughest Bar Rescues    June 30, 2014
By: Kristen Santoro

Taffer has bailed out businesses on the brink of bankruptcy, battled obstinate owners and fixed a bar so damaged that the bar nearly collapsed right out from under their feet. These are the moments that tested everything Taffer knows.

Bar Rescue Top 10 Most Disgusting Bars Blog
Taffer’s Top 10 Most Disgusting Bars    June 24, 2014
By: Kristen Santoro

Everything from mold and maggots to rats and raccoons, Taffer has seen his fair share of behind the scenes foulness to give a hazmat team a run for their money.

Summer Patio Party Promotion Article
Sizzling Summer Promotions    June 24, 2014
By: Kristen Santoro

Now is the perfect time for bar owners to reevaluate their offerings and refresh their promotions. Your promotions should revolve around your enticing patio, knowledgeable bartenders and well-trained staff.

Private Event / Private Party Article
How To: Host Private Events in Your Nightclub    June 17, 2014
By: Kristen Santoro

For nightclub owners late night weekend sales are great, but how can you boost sales before 9PM and during the week? How can you get more business from private parties, corporate events and special events?

Sports Bar Article
Steps to Providing Unrivaled World Cup Viewing    June 17, 2014
By: Kristen Santoro

If sports entertainment is part of you bar’s brand, then you need to be taking full advantage of the hundreds of excited fans clamoring to get inside a great sports bar, spend cash on bar bites and beer, and stare straight into a crystal clear picture of the worlds most watch sporting event –...more >>

Jennifer Colliau Article
June 2014 Bartender of the Month: Jennifer Colliau    June 10, 2014
By: Kristen Santoro

Award-winning San Francisco-based bartender Jennifer Colliau founded Small Hand Foods in 2008 to serve the needs of colleagues and restaurants who needed authentic and delicious ingredients for Prohibition-era cocktail recipes.


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