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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


4 Principles for Staying Cool Under Pressure Article
4 Principles for Staying Cool Under Pressure    November 3, 2014
By: Kristen Santoro

No matter how well we’ve done laying the groundwork for everything to run smoothly – becoming educated on management procedures, choosing the right staff, treating customers well – we all face situations that challenge us.

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014
By: Kristen Santoro

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.

Culminating Music Relationships for Continued Success at Studio Paris in Chicago News
Culminating Music Relationships for Continued Success   October 28, 2014
By: Kristen Santoro,Mary-Kate Dunphy

It takes time and a lot of hard work to create an unforgettable experience for your customers and the perfect experience often starts with the music.

VIBE Conference Registration Now Open Article
VIBE Conference Registration Open!    October 27, 2014
By: Kristen Santoro

VIBE Conference, the #1 forum for top-tier chain beverage executives and national accounts suppliers, is back and registration for the 2015 program is now open!

Bar Rescue Laguna Lounge Episode Recap Article
Taffer Turns Around Laguna Lounge   October 26, 2014
By: Kristen Santoro

Ivan ran Laguna Lounge with his two sons Josh and Jeremiah attempting to make it a hot spot for Latin music. However, Ivan focused all of his attention on being a DJ; but while he spun bar sales dropped.

Laguna Lounge Bar Rescue Episode Article
Family Friction Ruins Laguna Lounge    October 26, 2014
By: Kristen Santoro

In 2008, lifelong DJ Ivan Arroyo decided it was time to bring his Puerto Rican heritage and DJ rep to the Jersey City nightlife and opened Laguna Lounge in Jersey City, NJ.

Put Your Bar in a Position to Produce Effective Promotions Article
Positioned to Produce Effective Promotions    October 13, 2014
By: Kristen Santoro

To be in a position to produce effective promotions for your bar or nightclub you must first take the following four steps.

2015 VIBE Vista Awards at the VIBE Conference Article
Submit your Application for the VIBE Vista Awards Today!    October 10, 2014
By: Kristen Santoro

Make sure to submit your 2015 VIBE Vista Awards application for your chain restaurant, hotel, casino or cruise line by November 14, 2014.

Jon Taffer turns around Artful Dodger on Bar Rescue Article
Artful Dodger Learns to Mind it's P's and Q's   October 5, 2014
By: Kristen Santoro

Jon Taffer brings in expert mixologist Phil Wills and service expert Jessie Barns to help turn Artful Dodger in Huntington, NY into P's and Q's Auto Body Speakeasy on Spike TV's hit show Bar Rescue.

Jon Taffer Turns around Artful Dodger on Spike TV's Bar Rescue Article
Taffer Turns Around Artful Dodger   October 5, 2014
By: Kristen Santoro

Jon Taffer brings in Phil Wills and Jessie Barns to help turn around Mike Conforti's Artful Dodger nightclub in Huntington, NY on the latest episode of Spike TV's hit show Bar Rescue.


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