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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


Bar Rescue Lickety Split Episode on Spike TV Article
Taffer Turns Around Lickety Split   November 9, 2014
By: Kristen Santoro

In 2003, former Philadelphia detective, Tom Gaylord, who spent 20 years in the force, retired and bought Lickety Split. But Tom’s 27 arduous years in law enforcement began to take a toll on him and as the drinking got more out of control, so did Tom’s behavior.

Bar Rescue Cocktail and Food Recipes Article
Alleged Bar & Pizza and 2nd State Lounge Recipes    November 9, 2014
By: Kristen Santoro

Check out the official drink and food recipes from the Alleged Bar & Pizza and 2nd State Lounge episode on Spike TV's Bar Rescue.

Bar Rescue Lickety Split Episode on Spike TV Article
Allegedly Slickety Spilt has the Best Pizza in Philly   November 9, 2014
By: Kristen Santoro

Located in the heart of South St., one of the largest tourist destinations in the US, Lickety Split is struggling to stay afloat.

Loyalty Program for repeat customers Article
Discounted Menu Prices for Loyalty Programs?   November 4, 2014
By: Kristen Santoro

What types of loyalty programs are you running at your bar? How are they working? One of the best ways to create a loyalty program is to tap into the knowledge gained from preexisting programs.

How To: Succeed for the Next 20 Years Article
How To: Succeed for the Next 20 Years   November 4, 2014
By: Kristen Santoro

Tongue & Groove owners, Michael Krohngold and Scott Strumlauf, share their secrets of success for the past 20 years and insights on their hands-on operational approach.

4 Principles for Staying Cool Under Pressure Article
4 Principles for Staying Cool Under Pressure    November 3, 2014
By: Kristen Santoro

No matter how well we’ve done laying the groundwork for everything to run smoothly – becoming educated on management procedures, choosing the right staff, treating customers well – we all face situations that challenge us.

Utilizing Social Data in Your Marketing and Promotions Strategies Article
Increase Your Social IQ   October 28, 2014
By: Kristen Santoro

Guests are increasingly turning to social media therefore it’s pertinent to explore the use of social data in your marketing and promotions strategies to help analyze beverage trends, identify loyalty drivers, and attract more guests to your establishments.

Culminating Music Relationships for Continued Success at Studio Paris in Chicago News
Culminating Music Relationships for Continued Success   October 28, 2014
By: Kristen Santoro,Mary-Kate Dunphy

It takes time and a lot of hard work to create an unforgettable experience for your customers and the perfect experience often starts with the music.

VIBE Conference Registration Now Open Article
VIBE Conference Registration Open!    October 27, 2014
By: Kristen Santoro

VIBE Conference, the #1 forum for top-tier chain beverage executives and national accounts suppliers, is back and registration for the 2015 program is now open!

Bar Rescue Laguna Lounge Episode Recap Article
Taffer Turns Around Laguna Lounge   October 26, 2014
By: Kristen Santoro

Ivan ran Laguna Lounge with his two sons Josh and Jeremiah attempting to make it a hot spot for Latin music. However, Ivan focused all of his attention on being a DJ; but while he spun bar sales dropped.


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