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NCB Author

Kristen Santoro

Content Director

Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.


Super Bowl Party Ideas Article
10 Ways to Create an Unforgettable Super Bowl Party    January 27, 2015
By: Kristen Santoro

Super Bowl Sunday provides a challenge for most sports bars owners and operators. How can you step up your game and provide and unforgettable experience that draws in customers?

Beginner's Guide to Opening a Bar Blog
Make Your Dream a Reality: Beginner's Guide to Opening a Bar    January 27, 2015
By: Kristen Santoro

We’ve compiled a thorough, but easy-to-digest guide to start your own business that will help you work towards real life plans for future money making.

Best Canned Beer Article
The Best Canned Beers on the Market    January 20, 2015
By: Kristen Santoro

In celebrate of National Beer Can Appreciation Day (January 24) here is a list of some of the best canned beers on the market.

Hakkasan Party with Tiesto Blog
World-Famous DJ Tiësto to Spin at #NCBShow15 Platinum Party    January 20, 2015
By: Kristen Santoro

We’re closing out the 2015 Nightclub & Bar Show by throwing an Industry New Year’s party to remember with superstar DJ Tiësto at Hakkasan.

Robot Bartenders Article
Will 'Robot Bartenders' Take Off?    January 20, 2015
By: Kristen Santoro

With questions of relevance and many critics claiming they detract from the skill of trained mixologists and produce inferior drinks, nevertheless, there has been an influx in ‘robot bartenders’.

Chain Restaurant & Adult Beverage News Article
Chain Beverage Buzz   January 19, 2015
By: Kristen Santoro

Get the latest news and insights for the chain beverage professional right here! This issue includes information on premium wine growth, beer tap systems, premium spirits and more!

VIBE Conference Article
Early Registration Deadline Approaching   January 19, 2015
By: Kristen Santoro

With the early registration deadline approaching you don’t want to miss a minute of VIBE’s interactive program. Make sure to check out these innovative sessions during the 2015 event.

Nightclub & Bar Show Fellowship Award Article
Jumping at the Chance to Visit Sin City    January 13, 2015
By: Kristen Santoro,Mary-Kate Dunphy

Would you jump at the opportunity to go out to Vegas to learn, meet people, try fun products and party? YES, of course, you would! And Tommy Seto received that opportunity.

Specialty Drinks Playoff Passion Article
Playoff Passion Specialty Drinks   January 6, 2015
By: Kristen Santoro

With the pro football playoffs underway, Brick House Tavern + Tap has decided to drafted a lineup of hard-hitting cocktail contenders to square off each week during the NFL Playoffs.

2015 Marketing & Promotions Planning Guide and Holiday Calendar Article
2015 Marketing & Promotions Planning Guide and Holiday Calendar   January 6, 2015
By: Kristen Santoro

In order to increase traffic and make that register ring throughout 2015 your small business needs to avoid dangerous promotions and focus on the ones that you are guaranteed to reap the benefits of.

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