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NCB Author

Kristen Santoro

Content Director


Kristen Santoro

Kristen Santoro, Nightclub & Bar Media Group

The digital content director of the Nightclub & Bar Media Group, Kristen Santoro has spent the past 10 years in the events industry. From 2003 to 2007, she worked for an I&D company on internationally recognized events before deciding to further her education. After graduating from Suffolk University with a Masters in Communication and a concentration in Public Relations and Advertising, Santoro became an event manager for The Center for Business Intelligence a division of Advanstar Communications. During this time she traveled the country and internationally to various events as an onsite manager.  Santoro handled conference and special events at Nightclub & Bar prior to being promoted to the content manager and then content director in 2013.

 


Guide to Finding New Products Blog
Guide to Finding New Products   August 26, 2014
By: Kristen Santoro

Let us introduce you to the new Nightclub & Bar Marketplace where you can now search for thousands of products, services and resources all available at the click of a button!

The Spare Room Created Innovative Cocktail Menues Article
There's No Time to Spare When Creating Cocktails   August 26, 2014
By: Kristen Santoro,Mary-Kate Dunphy

The Spare Room in Los Angeles provides patrons with a novel experience based on nostalgic memories at this Prohibition-era inspired lounge.

Wine Trends and Upselling Tips Article
Wine Trend Tidbits   August 19, 2014
By: Kristen Santoro

Rather than inundating your staff with wine information – expertise in which can take several years to achieve – Gosselin suggests teaching them 4 or 5 facts about wine at first.

Rum Cocktail Recipe - Caliche Strawberry Daiquiri Blog
Spike your Cocktails with Rum   August 16, 2014
By: Kristen Santoro

Squeeze every last drop of summer with a celebration in honor of National Rum Day today Saturday, August 16th and spike your cocktails with some aged white rum nearly 150 years in the making.

Labor Day promotions for Bar and Nightclubs Article
Snagging Labor Day Revelers   August 12, 2014
By: Kristen Santoro

Labor Day is prime time for snagging revelers eager to get the last bit out of summer. To prevent your bar from hitting a slump this holiday, here are some key pointers to help evade a slow weekend.

Cleaning and Maintaining Cocktail Tap Lines Blog
Cleaning and Maintaining Cocktail on Tap Lines   August 5, 2014
By: Kristen Santoro

One key component that can affect the quality and taste of your cocktails on tap is cleaning and maintenance of the tap system. Here are four of helpful cleaning and maintenance hints from Kathy Casey of Liquid Kitchen.

Restaurant and Bar Time Management Article
Managing Time and Resources Effectively   August 5, 2014
By: Kristen Santoro

You are constantly challenged with completing multiple tasks with a never ending workload. Can you do it more effectively and efficiently with a constant eye on cost control and revenue building?

Implementing Cocktails on Tap Article
Pros and Cons of Cocktails on Tap    August 4, 2014
By: Kristen Santoro

Cocktails on tap continue to be one of the biggest industry trends. Innovators of the approach claim there are several clear benefits, however, with the high demand for more complicated fresh and craft cocktails comes the reality of consistency, timing and execution.

Pulled Chipotle Chicken Brioche Bar Bites Blog
Shareable Flavorful Bar Bites   July 29, 2014
By: Kristen Santoro

Don’t clutter your bar menu with generic additions; instead have fun with it by putting a unique twist on a familiar dish.

Dos and Don'ts of Contests and Giveaways Article
5 Dos and Don’ts of Running Contests and Giveaways   July 22, 2014
By: Kristen Santoro

Well-planned and executed contest and giveaway promo programs draws in customers and gets them spending.


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