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NCB Author

Kevin Tam

Contributing Writer

Kevin Tam

Kevin Tam is a nightclub industry expert with years of experience working with bars and nightclubs at all points of the spectrum, from family owned single-bar businesses to multiple multi-million-dollar enterprises with national locations. He provides information directly to owners of nightclubs covering a wide variety of business issues, such as marketing, sales, promotions, publicity, profit maximization, loss minimization, management, raising capital, capital structure, real-estate negotiation, time management, bar design and opening multiple bars. Through his books, newsletters, workshops and broadcasts, he teaches entrepreneurs how to maximize profits from their businesses and have fun at work.

In 2011, he released his first book, "Night Club Marketing Systems — How to Get Customers for Your Bar." More information on Tam and his work can be found at

Manager Article
Five Essential Factors for Enforcing Staff Policy    April 30, 2013
By: Kevin Tam

Enforcement of rules, guidelines and policies is an area that many bar owners struggle with. This is especially true if a company is expanding and its rules change as the business grows.

DJ Article
How to Hire a Strong Resident DJ   January 19, 2012
By: Kevin Tam

DJs are the rock stars of modern nightclubs. A DJ is not only the main entertainer of the party, he also plays a crucial role in a club's marketing efforts. But how do you find a good DJ who will help bring patrons to your venue and consistently put on entertaining shows?

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