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NCB Author

Jon Taffer

Contributing Writer


Jon Taffer

Jon Taffer is President of the Nightclub & Bar Media Group, and is a veteran nightclub, bar and restaurant operator who provides consulting services around concept creation, development and growth management through his firm, Taffer Dynamics, which counts leading restaurant, nightclub and hotel operations among its clientele. Taffer also is a noted speaker and trainer. He now leads the Nightclub & Bar brand, which involves the Nightclub & Bar Convention and Trade Show, Nightclub & Bar Magazine and the NCB digital properties, including nightclub.com and four e-newsletters.


New Bar IQ Article
Introducing the NEW Fully-Stocked Bar IQ   January 7, 2013
By: Jon Taffer

You asked. We listened! And I am excited to announce the debut of the NEW fully-stocked Bar IQ!

Football player Article
5 Strategies to Run a Successful Sports Promo   August 29, 2011
By: Jon Taffer

Taking advantage of sporting events is important to running a successful bar business. Here are five tips on how to master a sports promotion.

Jon Taffer Blog
Taffer's Tips: All the Single Ladies   August 10, 2011
By: Jon Taffer

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night.

red carpet Article
The VIP Treatment   July 13, 2011
By: Jon Taffer

Offering VIP or loyalty cards to your target customers is a great way to reward them, make them feel special, create advanced sales and generate a mailing list.

Fireworks Article
Patriotic Parties Prove Profitable   June 22, 2011
By: Jon Taffer

The Fourth of July, Memorial Day and Labor Day holidays can be big money nights at you establishment, turning your bar or club into the go-to destination for these annual events.

Bartender Article
Bar Wars   June 1, 2011
By: Jon Taffer

Bartending competitions are a great traffic-building promotion that lets area bartending and wait staff show off their skills while driving new customers to your bar or club.

Microphone Article
The Sing Off   May 25, 2011
By: Jon Taffer

Karaoke nights still are a popular money-making promotion. They also are easy to put together. Bars and clubs throughout the country hold these events regularly, drawing in crowds of loyal participants.

Barbecue Article
Serving Up Profits With Cook-off Competitions   April 27, 2011
By: Jon Taffer

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.

Tattoo Article
Get Inked!   April 6, 2011
By: Jon Taffer

If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, host a body piercing and tattoo fashion show or contest.

balloons Article
Promotions that Float   March 9, 2011
By: Jon Taffer

Balloon drops aren’t just for New Year’s Eve; they are also a great way to enhance an existing promotion.



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