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NCB Author

Jenny Adams

Contributing Editor

Jenny Adams

Jenny Adams worked for three years on staff as the associate editor of Nightclub & Bar magazine. Currently, she resides in Birmingham, AL, working as a contributing editor for NCB and The Southern Beverage Journals, and as a contributing writer for a number of other publications.

Frankie's Tiki Room custom mug Article
Merchandising: The Eyes Have It   December 8, 2010
By: Jenny Adams

Quality merchandise matters. It gets your brand in the brains of patrons, and it says that you care about quality; that your venue, services and products are worth his or her time and money.

Bar Louie Cinco de Drinko Article
Selling Points   September 8, 2010
By: Jenny Adams

More than just eye catchers, point-of-sale pieces must quickly engage the guest and get them to buy — here’s how.

150th anniversary thumbnail Article
Happy Birthday, McGillin's!   August 6, 2010
By: Jenny Adams

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.

Social Skills in Nightclubs   August 5, 2010
By: Jenny Adams

How social are you? If you’re not reaching out to your guests through social media, you’re seriously missing out. Here’s a look at how two nightclubs in top-tier cities connect with guests. Hint: You don’t have to do it all yourself!

social media Article
Social Skills   July 2, 2010
By: Jenny Adams

No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.

Meat Market Article
Profitable Promotions: Capi Hours Anyone?   June 9, 2010
By: Jenny Adams

Capi Hours devoted to Caipirinhas were held in bars in NYC, Miami, Chicago and LA. The Leblon Cachaça-backed events began Feb. 12, to coincide with the start of Brazilian Carnival.

Beer and wings Article
Pairing Made Simple   June 8, 2010
By: Jenny Adams

Bar food loves beer — and some matches are made in heaven. Find out the basics of beer/food pairings, from pairing tips to menu styles.

Dirty Martini Article
In Vodka We Trust   June 8, 2010
By: Jenny Adams

The key to making money on vodka has always been keeping up with what’s selling and what’s new; in 2010, it’s also a requirement to appreciate vodka’s diversity and educate about it.

Faith & Whiskey Chicago Article
Profitable Promotion: Country Time In Chicago   June 8, 2010
By: Jenny Adams

Faith & Whiskey capitalizes on that fact every Sunday with live country cover bands and drink specials geared toward country-music-loving clients.

Jenny Adams Blog
NCB In the House: Manhattan Cocktail Classic   May 27, 2010
By: Jenny Adams

The Manhattan Cocktail Classic is over. Part of me wants to shout for joy (my liver and my feet mainly), but there was a bit of bittersweet quotient as the last out-of-towners rolled up their bartending kits.

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