Jenny Adams

On any given night at Departure Restaurant + Lounge, located on the top floor of the Nines Hotel in Portland, Ore., you might find jetsetters mingling with locals. However, this fall the restaurant targeted a decidedly svelte and athletic clientele.

New York City’s Stone Rose Lounge offered two unique events back-to-back this fall, hosting extreme skateboarders and fashionistas all at the same Upper West Side address.

Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.

Liqueurs and cordials have a very high rate of success in the hands of the right bartenders, attracting guests and keeping them on their barstools. It’s more important than ever to evaluate where, how and why liqueurs work in your operation.

It’s hard for nightclubs to stay fresh. Enormous build-outs only remain “new” for so long. Stingaree in San Diego reinvented itself this year by adding GuestHouse, a new spot within the club for revelers to party in elite comfort and style.

Four Seasons' brand name is synonymous worldwide with luxury. For the brand’s 50th anniversary, the public-relations team behind the Four Seasons Hotel New York worked hard to find the perfect promotion to feature at The Bar.

For a spirit first produced in the 16th century, tequila is causing a lot of chatter among bartenders and imbibers.

At Lewers Lounge in the Halekulani hotel in Honolulu, Hawaii, head bartender Tim Rita is making cocktails based on the Tour de France and the Tinman Hawaii Triathlon.

At the Voodoo Rooftop Nightclub at the Rio in Las Vegas, the 777 Menu promotion is popular with tourists and locals alike.

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.