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NCB Author

Jenny Adams

Contributing Editor


Jenny Adams

Jenny Adams worked for three years on staff as the associate editor of Nightclub & Bar magazine. Currently, she resides in Birmingham, AL, working as a contributing editor for NCB and The Southern Beverage Journals, and as a contributing writer for a number of other publications.


Nines Hotel Article
Pre-Marathon Sit Down   December 5, 2011
By: Jenny Adams

On any given night at Departure Restaurant + Lounge, located on the top floor of the Nines Hotel in Portland, Ore., you might find jetsetters mingling with locals. However, this fall the restaurant targeted a decidedly svelte and athletic clientele.

Skaters Article
Thrashin’ Meets Fashion    December 5, 2011
By: Jenny Adams

New York City’s Stone Rose Lounge offered two unique events back-to-back this fall, hosting extreme skateboarders and fashionistas all at the same Upper West Side address.

Absinthe Article
Absinthe Minded in Los Angeles   December 5, 2011
By: Jenny Adams

Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.

Austin Brown Article
Living Up to Large Potential    October 6, 2011
By: Jenny Adams

Liqueurs and cordials have a very high rate of success in the hands of the right bartenders, attracting guests and keeping them on their barstools. It’s more important than ever to evaluate where, how and why liqueurs work in your operation.

Stingaree Article
Club Within A Club Burns Bright   October 6, 2011
By: Jenny Adams

It’s hard for nightclubs to stay fresh. Enormous build-outs only remain “new” for so long. Stingaree in San Diego reinvented itself this year by adding GuestHouse, a new spot within the club for revelers to party in elite comfort and style.

Russian Standard Article
Impeccable Taste   October 6, 2011
By: Jenny Adams

Four Seasons' brand name is synonymous worldwide with luxury. For the brand’s 50th anniversary, the public-relations team behind the Four Seasons Hotel New York worked hard to find the perfect promotion to feature at The Bar.

Article
Tequila Talk   August 5, 2011
By: Jenny Adams

For a spirit first produced in the 16th century, tequila is causing a lot of chatter among bartenders and imbibers.

Lewers Lounge Article
Cocktails, For The Win    July 27, 2011
By: Jenny Adams

At Lewers Lounge in the Halekulani hotel in Honolulu, Hawaii, head bartender Tim Rita is making cocktails based on the Tour de France and the Tinman Hawaii Triathlon.

Voodoo Rooftop Nightclub Article
Lucky 7s   July 5, 2011
By: Jenny Adams

At the Voodoo Rooftop Nightclub at the Rio in Las Vegas, the 777 Menu promotion is popular with tourists and locals alike.

Dusk Article
Promos with Pay-off   March 7, 2011
By: Jenny Adams

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.



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