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NCB Author

Jeffrey Yarbrough

Contributing Writer


Jeffrey Yarbrough

Jeffrey Yarbrough is founder of bigInk PR & Marketing, a Dallas-based firm where he applies his 25-plus years of experience as a nightclub and restaurant operator to grow his hospitality clients’ visibility and sales.


Article
The Real World: Kinki Lounge   December 22, 2010
By: Jeffrey Yarbrough

In a society dominated by reality television where everyone wants to be a celebrity, Dallas' Kinki Lounge does just that. Guests can have an entertaining, adventurous time at the nightclub and a chance to be on the Kinki Reality TV website.

Zouk Club Article
Zouk is the Word   December 9, 2010
By: Jeffrey Yarbrough

Zouk Nightclub in Dallas has risen from the ashes of the once legendary nightclub Starck Club, a go-to club for celebrities during the ‘80s.

Hudson Lounge Houston Article
A New Contender Changes Houston Nightlife   November 24, 2010
By: Jeffrey Yarbrough

Hudson Lounge brings a whole new outlook to the club scene…literally. Owners and brothers Alexander and Adam Kliebert successfully bring the outdoors in.

Plush Nightclub Article
Cool Customers Mean Cold, Hard Cash at Plush   November 11, 2010
By: Jeffrey Yarbrough

Talk about cool — well, cold, actually. Plush Nightclub in Dallas prides itself on being the only place in the Dallas-Fort Worth area to have an in-house liquid nitrogen machine to cool guests off on those hot, hot nights.

Allie Stacy Article
Fire, Sex Heat Up Texas Clubs   October 28, 2010
By: Jeffrey Yarbrough

The American Airlines Center in Dallas opens Pira, a Latin-themed nightclub, aimed to increase business after sporting events, while Area Thirty-One offers "sexy" promotions.

Bella32 uniforms Article
Promotions and Black Dresses Drive Traffic in Texas   October 14, 2010
By: Jeffrey Yarbrough

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.

Man holding piggy bank Article
Small Investment, Big Improvement   October 11, 2010
By: Jeffrey Yarbrough

You may not have the cash to mount a huge marketing program, but no worries.Take a moment to consider these low-cost ideas for not just surviving but thriving in the fourth quarter.

Wish nightclub Article
Texas Takes: Wish Celebrates Four Years and Server Training Changes   September 30, 2010
By: Jeffrey Yarbrough

Wish beat the odds and is celebrating its four year anniversary. The Texas Alcoholic Beverage Commission voted to adopt a change to the course requirements for alcohol server training.

Sanctuary Houston Article
Houston’s New Hot Spots   September 16, 2010
By: Jeffrey Yarbrough

Washington Avenue in Houston is teeming with everyone from locals to tourists on any given night. Recently, there’s been an influx of activity in the area; here are the latest trends in the Space City.

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