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NCB Author

Jeffrey Yarbrough

Contributing Writer


Jeffrey Yarbrough

Jeffrey Yarbrough is founder of bigInk PR & Marketing, a Dallas-based firm where he applies his 25-plus years of experience as a nightclub and restaurant operator to grow his hospitality clients’ visibility and sales.


Christmas Bow Article
Making the Most of Your Holiday Season   November 16, 2011
By: Jeffrey Yarbrough

The start of the holiday season means people will be going out to celebrate with family and friends, and there are plenty of ways you can make sure your bar or nightclub gets the business. Here are a few tips for the holidays.

Live Entertainment Article
One Night Only   September 7, 2011
By: Jeffrey Yarbrough,Matthew Mabel

It takes a lot of skill to be a successful professional club and bar owner. Still, you need to know enough about booking talent to make smart decisions.

Hands Article
What’s in it for Lil’ Ol’ Me   August 24, 2011
By: Jeffrey Yarbrough

Charity season is coming up, and organizations will look to bars and nightclubs for donations. Here are a few tips on how to make a charity event a huge asset to your establishment.

Go-Go Dancer Article
Book Smart   August 5, 2011
By: Jeffrey Yarbrough,Jennifer McKenzie,Matthew Mabel

When it comes to booking live entertainment from go-go dancers to bands and hypnotists, make sure you follow these win-win tactics for managing a successful night at your establishment.

Social Marketing Article
Using the Right Medium for the Right Occasion    July 20, 2011
By: Jeffrey Yarbrough

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.

Crowd Scene Article
Generating Loyalty in Your Customers   June 8, 2011
By: Jeffrey Yarbrough

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit.

Jefrey Yarbrough Article
Finders Keepers    May 4, 2011
By: Jeffrey Yarbrough

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist can get your message to the right audience.

Dallas Nightclub Article
A Phoenix in Austin   April 14, 2011
By: Jeffrey Yarbrough

Dallas Nightclub in Austin, Texas, which opened in 1980, enjoyed a loyal customer following for almost 30 years; now, the club is tackling its biggest challenges.

The Cedars Social Article
The Cedars Social Puts a New Spin on the Cocktail Den   March 3, 2011
By: Jeffrey Yarbrough

The Cedars Social -- a new, fashionable cocktail den owned by NFL star Brian Williams with cocktails by master mixologist Michael Martensen and modern American comfort food by Chef John Tesar -- blends celebrity with culinary mixology.

gilleys Article
This Ain't No Honky Tonk   February 3, 2011
By: Jeffrey Yarbrough

A staple in Dallas nightlife for nearly a decade, Gilley's recently two-stepped its way into a new line of work. Initially catering to country music enthusiasts, as well as corporate and convention groups, as a honky tonk, the 91,000-square-foot venue was only skimming the surface of its potential.

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