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Emily Hanna Mayock

Contributing Editor


Emily Hanna Mayock

Emily Hanna Mayock is a contributing editor for Nightclub & Bar Media Group. She is the former managing editor of Nightclub & Bar magazine and previously was in the hospitality industry, working as an associate editor for hotel trade publications. She is a graduate of the E.W. Scripps School of Journalism at Ohio University.


Emily Hanna Mayock Blog
New Marketing Campaigns Target New Customer Bases   August 6, 2012
By: Emily Hanna Mayock

While some restaurant companies have gained attention due to unplanned public relations flaps in recent weeks—Chick-fil-A and Burger King, to name two—a few are turning heads and making headlines for good reasons with their strategic marketing efforts.

Applebee's Article
Chain Beverage Buzz: August 6, 2012   August 6, 2012
By: Emily Hanna Mayock

DineEquity Inc. has agreed to sell 65 Applebee’s restaurants in Michigan, which will complete the company’s five-year strategy of turning the casual-dining chain into an almost fully franchised brand.

Emily Hanna Mayock Blog
7 Tips for Social Media Success   July 23, 2012
By: Emily Hanna Mayock

Everyone understands the importance of social media. But the importance lays not just in being active on social media sites; it’s actually in learning to do it right and in a way that connects with your customer base.

cocktails Article
Beer-focused Old Chicago Gives Its Cocktail Menu a Fresh Look   July 23, 2012
By: Emily Hanna Mayock

Old Chicago might be revamping its cocktail menu, but Stuart Melia wants to make one thing clear: The focus is still on beer.

Yard House Article
Chain Beverage Buzz: July 23, 2012   July 23, 2012
By: Emily Hanna Mayock

Darden Restaurants Inc. has agreed to buy Yard House USA Inc., which operates 39 Yard House locations, in an all-cash transaction totaling $585 million. The Irvine, Calif.-based Yard House will join Darden’s Specialty Restaurant Group, which includes The Capital Grille, Bahama Breeze, Seasons 52...more >>

Emily Hanna Mayock Blog
The Health Care Ruling—Moving Beyond Shock to Preparation   July 9, 2012
By: Emily Hanna Mayock

Though the U.S. Supreme Court’s ruling last week upholding most provisions of the Patient Protection and Affordable Care Act (PPACA) may have been a surprise to some, the backlash from many business operators—inside and outside the on-premise industry—was exactly as predicted.

Back Bar Article
Sales Up, Traffic Down and Beverage Alcohol Sales Skyrocketing   July 9, 2012
By: Emily Hanna Mayock

Restaurant operators saw continued gains in same-store sales during May, although shaky confidence could be putting a drain on customer traffic. The future outlook is positive as well. The association’s Restaurant Performance Index stood at 101.4 during May, down only 0.2% from April’s level of...more >>

ACSI Article
Chain Beverage Buzz: July 9, 2012   July 9, 2012
By: Emily Hanna Mayock

Red Lobster scored the highest customer satisfaction rating among full-service restaurant brands, according to the 2012 American Customer Satisfaction Index. Consumer Reports awarded nine chains with especially high marks in its annual sit-down restaurant survey, the results of which will be...more >>

Emily Mayock Blog
What’s the Mode Behind Your Message?   June 25, 2012
By: Emily Hanna Mayock

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?

Ruth's Chris Article
Ruth’s Chris Gives Dads an Early Gift with Five-Course Scotch Pairing   June 25, 2012
By: Emily Hanna Mayock

Ruth’s Hospitality Group’s Director of Beverage Strategy, Helen Mackey, recently discussed the inspiration behind the meal, the impact it had on guests and what she would have done differently.



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