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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Article
Kudos & Warnings    March 7, 2011
By: Donna Hood Crecca

The truth is that those bar and nightclub pros who constantly look for ways to grow sales and improve margins are the ones with the loyal crowds and the mounds of cash.

Buffalo Wild Wings Article
Evolution: Buffalo Wild Wings   March 7, 2011
By: Donna Hood Crecca

Sally Smith’s Industry Keynote address to the VIBE Conference on Thursday, March 10 is aptly titled, “College Bar to Sports Bar: A Spirited Evolution,' and she has quite a tale to tell.

VIBE logo Article
VIBE Goes Live in Vegas!    March 7, 2011
By: Donna Hood Crecca

The VIBE Experience kicks off at the Palazzo in Las Vegas tomorrow, boasting an estimated 550 attendees, including approximately 225 chain and hotel beverage executives and nearly 80 sponsors -- plus exciting new features!

Donna Hood Crecca Blog
What's Nightlife Worth?    March 4, 2011
By: Donna Hood Crecca

What’s nightlife really worth to a community? The Responsible Hospitality Institute (RHI) is seeking to launch a study of the economic value of nightlife. The question for you, as a bar or club operator, is would you participate?

Top Article
Top 100 Panel: XS Nightclub, Pool After Dark at Harrah's & Midnight Rodeo Share Successes   March 3, 2011
By: Donna Hood Crecca

The 2011 Top 100 Panel at the NCB Show features Jesse Waits of XS Nightclub in Las Vegas, Howard Weiss of the Pool After Dark at Harrah's Atlantic City and Mark Easterling of Midnight Rodeo in San Antonio, Texas.

Nightclub & Bar Top 100 Article
NCB Top 100 Panel – Sharing Their Success    March 2, 2011
By: Donna Hood Crecca

The Nightclub & Bar Top 100 Panel at the NCB Show features Jesse Waits of XS, Howard Weiss of The Pool After Dark at Harrah's Resort and Mark Easterling of Midnight Rodeo for a dynamic discussion of success in a tough environment.

Donna Hood Crecca Article
Be a Smart Bar!   March 1, 2011
By: Donna Hood Crecca

Nightclub & Bar launches NCB Smart Bar, edited by Robert Plotkin and full of the Secrets of a Well Run Bar.

VIBE Logo Article
Register Today for VIBE!   February 22, 2011
By: Donna Hood Crecca

The VIBE Experience is only 13 days away - register now to be a part of the premier event for chain and hotel beverage executives.

Stephen Barth Article
VIBE MC Stephen Barth Says Get Ready!    February 22, 2011
By: Donna Hood Crecca

Stephen Barth is preparing to MC the VIBE Conference in Las Vegas - he shares his thoughts on the event and the industry.

Brown-Forman Our Thinking About Drinking Article
What’s Your Thinking About Drinking?    February 22, 2011
By: Donna Hood Crecca

Brown-Forman launched ourthinkingaboutdrinking.com in July 2009 showcasing its positions on several significant alcohol-related issues.



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