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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Blog
World Cocktail Week: I Need a Corpse Reviver 2   May 13, 2011
By: Donna Hood Crecca

World Cocktail Week 2011 celebrated the craft, the drinks and the people behind a uniquely American drink.

The Chandelier Article
Go Toward the Light…   May 2, 2011
By: Donna Hood Crecca

Las Vegas boasts many a chandelier, but none is quite as uniquely appealing as The Chandelier at The Cosmopolitan in Las Vegas.

Donna Hood Crecca Article
You Call This Work?   May 2, 2011
By: Donna Hood Crecca

The 2011 Nightclub & Bar Convention and Trade Show featured ideas from high-tech needs to boutique spirits and out-of-the-box products, showcasing the best the industry has to offer.

Marquee Article
Triple Crown: NCB Parties at Haze, Pure & Marquee   March 17, 2011
By: Donna Hood Crecca

Nightclub & Bar events at Haze, Pure and Marquee prove that nightlife pros work hard but party harder.

Mathias Simonis Article
March Bartender of the Month: Mathias Simonis   March 16, 2011
By: Donna Hood Crecca

Winner of the 2011 Shake it Up! Competition at the Nightclub & Bar Convention and Trade Show in Las Vegas, Mathias Sminonis of Distil Milwaukee.

Donna Hood Crecca Blog
Top 100 Operators Honored at Marquee Las Vegas   March 11, 2011
By: Donna Hood Crecca

Jason Strauss and team pulled out all the stops for a knock-out celebration of the Nightclub & Bar Top 100 at Marquee Las Vegas.

Nightclub & Bar Top 100 Article
Nightclub & Bar 2011 Top 100   March 7, 2011
By: Donna Hood Crecca

The nation’s top bar and club venues delivered big in 2010. Despite a slow economic recovery and low consumer confidence, people wanted to party and the operators of these venues didn’t let them down. Here's NCB's Top 100.

Temple Nightclub Article
Do The Right Thing   March 7, 2011
By: Donna Hood Crecca

The recent incident at Temple Nightclub wasn’t lambasted; in fact, its management’s actions were lauded by the EC and the SFPD.

Donna Hood Crecca Article
Kudos & Warnings    March 7, 2011
By: Donna Hood Crecca

The truth is that those bar and nightclub pros who constantly look for ways to grow sales and improve margins are the ones with the loyal crowds and the mounds of cash.

Buffalo Wild Wings Article
Evolution: Buffalo Wild Wings   March 7, 2011
By: Donna Hood Crecca

Sally Smith’s Industry Keynote address to the VIBE Conference on Thursday, March 10 is aptly titled, “College Bar to Sports Bar: A Spirited Evolution,' and she has quite a tale to tell.



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