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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Mathias Simonis Article
March Bartender of the Month: Mathias Simonis   March 16, 2011
By: Donna Hood Crecca

Winner of the 2011 Shake it Up! Competition at the Nightclub & Bar Convention and Trade Show in Las Vegas, Mathias Sminonis of Distil Milwaukee.

Donna Hood Crecca Blog
Top 100 Operators Honored at Marquee Las Vegas   March 11, 2011
By: Donna Hood Crecca

Jason Strauss and team pulled out all the stops for a knock-out celebration of the Nightclub & Bar Top 100 at Marquee Las Vegas.

Nightclub & Bar Top 100 Article
Nightclub & Bar 2011 Top 100   March 7, 2011
By: Donna Hood Crecca

The nation’s top bar and club venues delivered big in 2010. Despite a slow economic recovery and low consumer confidence, people wanted to party and the operators of these venues didn’t let them down. Here's NCB's Top 100.

Temple Nightclub Article
Do The Right Thing   March 7, 2011
By: Donna Hood Crecca

The recent incident at Temple Nightclub wasn’t lambasted; in fact, its management’s actions were lauded by the EC and the SFPD.

Donna Hood Crecca Article
Kudos & Warnings    March 7, 2011
By: Donna Hood Crecca

The truth is that those bar and nightclub pros who constantly look for ways to grow sales and improve margins are the ones with the loyal crowds and the mounds of cash.

Buffalo Wild Wings Article
Evolution: Buffalo Wild Wings   March 7, 2011
By: Donna Hood Crecca

Sally Smith’s Industry Keynote address to the VIBE Conference on Thursday, March 10 is aptly titled, “College Bar to Sports Bar: A Spirited Evolution,' and she has quite a tale to tell.

VIBE logo Article
VIBE Goes Live in Vegas!    March 7, 2011
By: Donna Hood Crecca

The VIBE Experience kicks off at the Palazzo in Las Vegas tomorrow, boasting an estimated 550 attendees, including approximately 225 chain and hotel beverage executives and nearly 80 sponsors -- plus exciting new features!

Donna Hood Crecca Blog
What's Nightlife Worth?    March 4, 2011
By: Donna Hood Crecca

What’s nightlife really worth to a community? The Responsible Hospitality Institute (RHI) is seeking to launch a study of the economic value of nightlife. The question for you, as a bar or club operator, is would you participate?

Top Article
Top 100 Panel: XS Nightclub, Pool After Dark at Harrah's & Midnight Rodeo Share Successes   March 3, 2011
By: Donna Hood Crecca

The 2011 Top 100 Panel at the NCB Show features Jesse Waits of XS Nightclub in Las Vegas, Howard Weiss of the Pool After Dark at Harrah's Atlantic City and Mark Easterling of Midnight Rodeo in San Antonio, Texas.

Nightclub & Bar Top 100 Article
NCB Top 100 Panel – Sharing Their Success    March 2, 2011
By: Donna Hood Crecca

The Nightclub & Bar Top 100 Panel at the NCB Show features Jesse Waits of XS, Howard Weiss of The Pool After Dark at Harrah's Resort and Mark Easterling of Midnight Rodeo for a dynamic discussion of success in a tough environment.



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