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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Blog
On Location with “Bar Rescue:” The Chicken Bone in Framingham, Mass.   June 20, 2011
By: Donna Hood Crecca

Spike TV's "Bar Rescue" tackles out-of-control costs and dated decor at The Chicken Bone in Framingham, Mass. Will the bar fly right again?

Donna Hood Crecca Blog
Heineken & Pernod Offer Worthwhile Education   June 13, 2011
By: Donna Hood Crecca

Can an educational program from an alcohol supplier company be unbiased? Absolutely. Two recent offerings prove they also can be invaluable to beverage professionals.

Blended Drinks Article
A Little Respect   June 6, 2011
By: Donna Hood Crecca

Royal Caribbean, Mulberry Project and Adam Seger know that with the right equipment and ingredients, blended drinks are delicious and profitable concoctions.

Donna Hood Crecca Article
Dollars, by the Inch   June 6, 2011
By: Donna Hood Crecca

What’s your real estate worth? I don’t mean the plot of land your bar or club sits on or the building itself, I mean the real estate within your establishment. Are you squeezing dollars out of every square inch?

Donna Hood Crecca Article
Anti-alcohol Groups Revealed   May 31, 2011
By: Donna Hood Crecca

The American Beverage Institute launches thenewprohibition.com, shining light on anti-alcohol groups and policies.

Donna Hood Crecca Blog
On Location with "Bar Rescue:" Swanky Bubbles in Philadelphia   May 23, 2011
By: Donna Hood Crecca

Outdated decor, unwieldy menu, unworkable bar — can this bar be saved? Spike TV's "Bar Rescue" shoots an episode at Swanky Bubbles in Philadelphia.

Donna Hood Crecca Blog
NFL Lockout, Gas Prices & More: Trouble Brewing for Bar Sales   May 17, 2011
By: Donna Hood Crecca

NFL Lockout, gas prices, consumer spending habits and the CARE Act are all poised to impact bar sales this summer. Are you prepared for the storm?

Donna Hood Crecca Article
Four Developing Storms to Track: Protecting Your Drink Sales    May 16, 2011
By: Donna Hood Crecca

Four issues – the NFL lockout, gasoline prices, consumer behavior changes and the CARE Act – may affect bar sales this summer. Get ahead of them now and protect your drink sales.

Donna Hood Crecca Blog
World Cocktail Week: I Need a Corpse Reviver 2   May 13, 2011
By: Donna Hood Crecca

World Cocktail Week 2011 celebrated the craft, the drinks and the people behind a uniquely American drink.

The Chandelier Article
Go Toward the Light…   May 2, 2011
By: Donna Hood Crecca

Las Vegas boasts many a chandelier, but none is quite as uniquely appealing as The Chandelier at The Cosmopolitan in Las Vegas.



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