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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Nightclub & Bar Next 50 Article
Next 50   August 5, 2011
By: Donna Hood Crecca

The 2012 Nightclub & Bar Top 100 list isn’t in development yet, but we took a look at some operations that were knocking on the door of the 2011 Top 100 list. We present the Next 50 in partnership with Technomic.

Bartender Article
Sharpen Your Skills   August 2, 2011
By: Donna Hood Crecca

Let’s face facts: The days of on-the-job training for bartenders are over. Professional bartender training and education programs are now the cost of entry for any serious bar operation.

Spa-Tinis Article
The Skinny on Skinny Drinks    August 2, 2011
By: Donna Hood Crecca

Today, so-called “skinny drinks” are all the rage. Drinks like the Look Better Naked Margarita solidify the notion that real cocktails can be indulgent yet not fattening and even good for you.

Donna Hood Crecca Article
Promote to Win   August 2, 2011
By: Donna Hood Crecca

It’s been a tough summer, but we're in a unique position: Bars, nightclubs and restaurants are all red hot and comfortable. Let me explain.

Foottball Article
Football is Back!   July 25, 2011
By: Donna Hood Crecca

The end of the NFL lockout means the beginning of football-themed promotions for bars around the country.

Morton's The Steakhouse Article
The Skinny on Skinny Drinks   July 25, 2011
By: Donna Hood Crecca

While skinny cocktails are in this summer, there’s more to this trend than meets the eye. For savvy bar operators, skinny drinks transcend summer fad status — there are multiple, ongoing benefits to mixing thin.

Bar Rescue Article
From Swanky to Spiffy   July 5, 2011
By: Donna Hood Crecca

Spike TV's "Bar Rescue," starring Nightclub & Bar's Jon Taffer, remodels Swanky Bubbles in Philadelphia.

Donna Hood Crecca Article
Lessons in Bar Hopping    July 5, 2011
By: Donna Hood Crecca

Donna Hood Crecca bar hops at the Hubbard Inn, Swanky Bubbles, Continental Restaurant & Martini Bar, The Tavern Downtown, Chop Shop Bar & Grill and Arthur Avenue.

Donna Hood Crecca Blog
Lessons in Bar Hopping   July 4, 2011
By: Donna Hood Crecca

Bars in Chicago, Denver Philadelphia and New York show the good, the bad and the ugly in this business.

Jon Taffer Article
Bar Rescue   June 29, 2011
By: Donna Hood Crecca

Nightclub & Bar Media Group’s Jon Taffer has thrown a lifeline to 10 failing bars across the country. When his unscripted “Bar Rescue” debuts on Spike TV July 17, Taffer will shine a light on what it takes to run a bar successfully.



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