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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Rescue Tour Article
Rescue You?   September 19, 2011
By: Donna Hood Crecca

"Bar Rescue" is inspiring bar owners to be smarter operators: Check out the NCB University Rescue Tour and hear firsthand from Jon Taffer how to improve your bar's sales and profits. Let us know what the show has inspired you to change at your bar!

Crowded Bar Article
How Will the Year End?   September 19, 2011
By: Donna Hood Crecca

Alcohol sales in restaurants, bars and hotels are growing, helping drive the overall rebound of the industry, according to Technomic Inc.

Donna Hood Crecca Article
Keep This Issue!    September 12, 2011
By: Donna Hood Crecca

If you want more traffic and sales in 2012, then keep this issue of Nightclub & Bar handy all year long.

VIBE Article
Keynoter Peter Sheahan Identifies New Decision Triggers   September 6, 2011
By: Donna Hood Crecca

VIBE Conference Opening Keynote speaker Peter Sheahan of ChangeLabs will address today's decision-making triggers.

Article
August 28: The Chicken Bone    August 26, 2011
By: Donna Hood Crecca

The Chicken Bone was in need of serious help to go from a failing, unfocused venue to a high-flying hot spot. Check out the products and services Jon Taffer and the Bar Rescue team employed to revamp this failing bar in Framingham, Mass.

Bar Rescue Article
The Chicken Bone: Can This Bird Fly?   August 26, 2011
By: Donna Hood Crecca

The Chicken Bone undergoes a star-studded turnaround when Bar Rescue's Jon Taffer comes to Framingham, Mass. along with a team of experts to revive this failing wings-and-live-music venue.

Article
Swanky Bubbles to Sheer   August 14, 2011
By: Donna Hood Crecca

Outdated Champagne bar Swanky Bubbles gets a much-needed makeover from Jon Taffer and Bar Rescue.

VIBE Article
VIBE Conference Program Preview   August 8, 2011
By: Donna Hood Crecca

VIBE 2012 promises dynamic speakers, including Niki Leondakis of Kimpton Hotels and Stephen Barth as MC.

Nightclub & Bar Next 50 Article
Next 50   August 5, 2011
By: Donna Hood Crecca

The 2012 Nightclub & Bar Top 100 list isn’t in development yet, but we took a look at some operations that were knocking on the door of the 2011 Top 100 list. We present the Next 50 in partnership with Technomic.

Bartender Article
Sharpen Your Skills   August 2, 2011
By: Donna Hood Crecca

Let’s face facts: The days of on-the-job training for bartenders are over. Professional bartender training and education programs are now the cost of entry for any serious bar operation.



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