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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Basketball Article
Basketball Lockout Impact Varies   November 23, 2011
By: Donna Hood Crecca

What's the impact of the NBA lockout on bars and restaurants? It depends on who you ask.

VIBE Article
VIBE Sponsors to Shine   November 23, 2011
By: Donna Hood Crecca

The roster of spirits, wine, beer and allied companies sponsoring the 2012 VIBE Conference is growing fast and shows the commitment these companies have to their chain and hotel partners.

Donna Hood Crecca Article
Supplier Landscape Shifts Ahead?    November 21, 2011
By: Donna Hood Crecca

Two major players assert their intentions to dominate the global spirits and wine business, and a third company faces unique opportunities. What does this mean for chain beverage operators?

Fresh cocktail Article
Chain Beverage Buzz: Nov. 28, 2011   November 21, 2011
By: Donna Hood Crecca

Maggiano's celebrates 20 years and launches new happy hour menu, Benihana's sake wins, innovative flavors drive traffic and TIPS gains favor in New York.

Top 100 logo Article
Calling High-volume Bars: Take the Top 100 Survey   November 16, 2011
By: Donna Hood Crecca

The 2012 Nightclub & Bar Top 100 survey is available now — Find out why you should participate!

Top 100 Article
NCB Top 100: What's in It for Me?   November 16, 2011
By: Donna Hood Crecca

The Nightclub & Bar Top 100 survey takes 5 minutes to complete but can earn your venue more than 15 minutes of fame.

Article
Winning Wine Dinners   October 31, 2011
By: Donna Hood Crecca

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events.

Donna Hood Crecca Article
Threat Alert: Junk Science, Taxes & More   October 25, 2011
By: Donna Hood Crecca

Alcohol has its enemies, some residing in the U.S. government and using taxpayer dollars and junk science to further restrict the sale of a legal product.

Crowded Bar Article
Drink Sales at the Top 50 Chains    October 17, 2011
By: Donna Hood Crecca

Alcohol can generate in excess of 30% of sales at full-service chain restaurants when management focuses on drinks, according to Technomic's list of Beverage Alcohol Sales in the Top 50 chains.

Donna Hood Crecca Article
As Seen on TV….   October 6, 2011
By: Donna Hood Crecca

Have you seen your bar on TV lately? Chances are, you joined the more than a million viewers who tuned into Spike TV’s “Bar Rescue” each Sunday to watch Nightclub & Bar Media Group President Jon Taffer save a bar on the brink of disaster.



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