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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Top 100 Article
NCB Top 100: What's in It for Me?   November 16, 2011
By: Donna Hood Crecca

The Nightclub & Bar Top 100 survey takes 5 minutes to complete but can earn your venue more than 15 minutes of fame.

Article
Winning Wine Dinners   October 31, 2011
By: Donna Hood Crecca

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events.

Donna Hood Crecca Article
Threat Alert: Junk Science, Taxes & More   October 25, 2011
By: Donna Hood Crecca

Alcohol has its enemies, some residing in the U.S. government and using taxpayer dollars and junk science to further restrict the sale of a legal product.

Crowded Bar Article
Drink Sales at the Top 50 Chains    October 17, 2011
By: Donna Hood Crecca

Alcohol can generate in excess of 30% of sales at full-service chain restaurants when management focuses on drinks, according to Technomic's list of Beverage Alcohol Sales in the Top 50 chains.

Donna Hood Crecca Article
As Seen on TV….   October 6, 2011
By: Donna Hood Crecca

Have you seen your bar on TV lately? Chances are, you joined the more than a million viewers who tuned into Spike TV’s “Bar Rescue” each Sunday to watch Nightclub & Bar Media Group President Jon Taffer save a bar on the brink of disaster.

Donna Hood Crecca Blog
Rescue Tour Rivets the Crowd in Chicago   October 5, 2011
By: Donna Hood Crecca

Jon Taffer delivered his signature straightforward take on successful bar operations at the first stop on the Rescue Tour, part of Nightclub & Bar University.

Nightclub & Bar Awards 2012 Article
Awards Season Starts — Enter the 2012 NCB Awards Today!   October 5, 2011
By: Donna Hood Crecca

The 2012 Nightclub & Bar Awards are now open! Winners will be honored at the Nightclub & Bar Show in Las Vegas and will featured in NCB media outlets. Enter today!

Donna Hood Crecca Article
Sticking Up for the Industry   October 3, 2011
By: Donna Hood Crecca

The battle over alcohol policy is now being fought in the arena of public opinion by American Beverage Institute and other drinks industry groups. Can it be won?

Donna Hood Crecca Blog
See Yourself on TV?    September 27, 2011
By: Donna Hood Crecca

Jon Taffer and "Bar Rescue" showed the bad and the ugly of bar operations. Did you see yourself or your bar on TV?

Rescue Tour Article
Rescue You?   September 19, 2011
By: Donna Hood Crecca

"Bar Rescue" is inspiring bar owners to be smarter operators: Check out the NCB University Rescue Tour and hear firsthand from Jon Taffer how to improve your bar's sales and profits. Let us know what the show has inspired you to change at your bar!



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