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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Vibe Vista awards logo Article
Center Stage at VIBE   January 9, 2012
By: Donna Hood Crecca

An impressive line-up of speakers will take the stage and tackle a range of topics — from timely to motivational — during the VIBE Conference, March 13-14 in Las Vegas. The Keynote and General Session presenters were selected for their considerable expertise and experience, and rank among the...more >>

Old Chicago Article
Old Chicago Restaurants Toast Drink Menu Innovation   January 9, 2012
By: Donna Hood Crecca

From QR codes to icons that guide guests to a wealth of beer knowledge, innovative menu presentations are driving drink sales at Old Chicago locations.

Wine Article
Chain Beverage Buzz: Jan. 9, 2012   January 2, 2012
By: Donna Hood Crecca

The largest self-service wine system sets sail on a Royal Caribbean International vessel, Coors outranks other leading brews in a blind taste test and Champagne sales appear to be bubbling up.

Seahorse Bar Article
3-D Bar Menu at Caesars Spikes Sales   December 12, 2011
By: Donna Hood Crecca

Caesars' Seahorse Lounge in Las Vegas debuts a 3-D Champagne cocktail menu that doesn't require glasses but does drive sales.

Del Friscos Article
Chain Beverage Buzz - Dec. 12, 2012   December 12, 2011
By: Donna Hood Crecca

Del Frisco's Grille expands, Chris Kenny joins Beam Global, Starwood receives an award and Starbucks offers beer and wine in Chicago.

Donna Hood Crecca Article
Trends to Tap in 2012   December 12, 2011
By: Donna Hood Crecca

Economic indicators are looking up, so how can chain beverage pros capitalize on them and spark drink sales in 2012? Here's a look at some don't-miss trends:

Donna Hood Crecca Blog
Toast Repeal But...   December 5, 2011
By: Donna Hood Crecca

Repeal Day is worth celebrating, so long as bar pros also acknowledge that threats to the business exist today.

Rescue Tour logo Article
On a Mission   December 5, 2011
By: Donna Hood Crecca

With more than 230 bar, club and restaurant operators in one room, you’d think it would be a pretty raucous atmosphere, and yet minutes before the first Nightclub & Bar University Rescue Tour event kicked off, the room was eerily quiet.

Donna Hood Crecca Article
Join NCB Online!   December 5, 2011
By: Donna Hood Crecca

After 26 years, the decision has been made to transition Nightclub & Bar articles, columns and information you’ve come to rely upon into the digital space.

Portland Article
Value Priced Drinks and Happy Fish   November 23, 2011
By: Donna Hood Crecca

Restaurants Unlimited focuses on sustainable fish and wallet-friendly drink pricing at its latest concept, Portland Seafood Company.



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