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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Technomic Article
Where’s the Value?    June 11, 2012
By: Donna Hood Crecca

Consumers today define “value” much differently than just a few years ago. At one time, value related primarily to price. But as restaurants evolved and consumer expectations around food quality, service and the overall experience have increased, the dining out “value” parameters have also...more >>

Technomic Article
Drink Demographics: Technomic Breaks Down SpiritsTAB Results   May 11, 2012
By: Donna Hood Crecca

Restaurant beverage pros put a lot of time and effort into presenting patrons with new drink options. New items keep the drink program fresh and can spark an increase in spending. But how many and which guests actually partake?

BarTrender Article
Bartenders Say…   March 5, 2012
By: Donna Hood Crecca

Technomic’s fourth-quarter 2011 BarTrender survey yielded nearly 600 responses from professionals working as bartenders or directly responsible for preparing adult beverages. These bar pros are reporting some positive trends:

Patio Article
Insider Advice on Outdoor Spaces   February 27, 2012
By: Donna Hood Crecca

Is your establishment ready for warm weather? So many outdoor bar and club spaces are beautiful but don't function well, ultimately hurting the business. Following are some insider tips on smart outdoor space design:

Top 100 Article
Nightclub & Bar 2012 Top 100 Reflects Success   February 9, 2012
By: Dave Henkes,Donna Hood Crecca

The news headlines may have described a slow economic turnaround and shaky consumer confidence in 2011, but the real story in high-volume bars and clubs around the nation was about growth.

Trends 2012 Article
VIBE Voices: Roundtable Shares Business Insights   February 6, 2012
By: Donna Hood Crecca

In this second portion of the VAC Roundtable, three VIBE Advisory Council members discuss social media, vendor relationships and their expectations of the upcoming VIBE Conference.

Trends 2012 Article
VIBE Voices: Roundtable Highlights Trends   January 23, 2012
By: Donna Hood Crecca

Three VIBE Advisory Council members shed light on the importance of value at the bar in 2012, as well as drink trends and emerging technologies, during the first VAC Roundtable.

Donna Hood Crecca Blog
Is Made-Just-for-Me Good for Your Bar?   January 13, 2012
By: Donna Hood Crecca

We Americans want just about everything we buy, download, eat or drink to be special, unique, made just for us or only available here. But is customization always good for business?

VIBE Article
More VIBE Sponsors Step Up   January 9, 2012
By: Donna Hood Crecca

The 2012 VIBE Conference sponsor list continues to grow, with large and small suppliers of spirits, wine, beer and related products supporting the premier on-premise event of the year.

Vibe Vista awards logo Article
Center Stage at VIBE   January 9, 2012
By: Donna Hood Crecca

An impressive line-up of speakers will take the stage and tackle a range of topics — from timely to motivational — during the VIBE Conference, March 13-14 in Las Vegas. The Keynote and General Session presenters were selected for their considerable expertise and experience, and rank among the...more >>



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