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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
For Employees Only   April 1, 2009
By: Donna Hood Crecca

Nightclub & Bar is sponsoring the Professional Series, a full day of seminars presented on July 8 by industry professionals exclusively for industry professionals.

Donna Hood Crecca Blog
The Dubious Wisdom of Chains Restructuring Beverage   April 1, 2009
By: Donna Hood Crecca

In the last several months, two major chains have placed beverage under the auspices of marketing: Applebee’s and Brinker International. There are pros and cons to this tactic.

Donna Hood Crecca Blog
Your House is On Fire!   March 17, 2009
By: Donna Hood Crecca

Yes, it is. Not the four-alarm blaze type of fire, but a burn of a more insidious type: a slow one that smolders, gradually gaining in intensity until suddenly it’s too late to salvage anything.

Donna Hood Crecca Blog
Welcome!   March 7, 2009
By: Donna Hood Crecca

Welcome to the new Nightclub.com! Like any nightclub, bar or restaurant operator, we at Nightclub & Bar know that to keep patrons coming back, we’ve got to make sure our venue is fresh.

Article
Show Time!   February 1, 2009
By: Donna Hood Crecca

The 2009 Nightclub & Bar Convention and Trade Show focuses on driving profits in the new economy.

Article
The Top 100   February 1, 2009
By: Donna Hood Crecca

The 2009 Nightclub & Bar Top 100 reveals art and science are working not only in the big five markets, but also in areas ranging from Boston to Atlanta to St. Louis to Sturgis, S.D.

Article
Click, Learn and Connect   January 1, 2009
By: Donna Hood Crecca

Thanks to a number of comprehensive Web sites, the why, what and how of responsible service is just a click away.

Article
Hot Stuff!   January 1, 2009
By: Donna Hood Crecca

Attendees at the 2009 Nightclub & Bar Convention and Trade Show will discover the keys to success among the more than 2,000 exhibitor booths showcasing the latest innovations.



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